Who owns the WEAR WHAT IS TRUE trademark?

The WEAR WHAT IS TRUE trademark is owned by Phlur LLC.

What is the serial number for WEAR WHAT IS TRUE?

The USPTO serial number for WEAR WHAT IS TRUE is 99471740.

What is the registration number for WEAR WHAT IS TRUE?

WEAR WHAT IS TRUE is registered under USPTO registration number 8199340.

WEA

USPTO Trademark Record

REGISTERED

WEAR WHAT IS TRUE

Q: What class is the WEAR WHAT IS TRUE trademark registered in?

The WEAR WHAT IS TRUE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 035 (Advertising, business management & retail services).

SN 99471740·Reg 8199340·Filed Oct 30, 2025

Owner Phlur LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Advertising; business management, organization and administration; office functions.

WEAR WHAT IS TRUE (Serial No. 99471740), Registration No. 8199340, is a registered US trademark filed on Oct 30, 2025 by Phlur LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 035 (Advertising, business management & retail services).

early section 8: September 08, 2032

Mark Intelligence

WEAR WHAT IS TRUE (Reg. #8199340) is a registered US trademark that has been protecting its owner, Phlur LLC, since 2025. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 30, 2025

SERIAL

99471740

REG#

8199340

REGISTERED

Sep 08, 2026

Owner

Applicant

Phlur LLC

Entity

LLC

State

Address

3137 S. La Cienega Blvd., Los Angeles, CA, 90016

Country

Attorney

NameLuisa M. Bonachea

Law firm

Luisa M. Bonachea Verso Law Group LLP

Address

565 Commercial Street, 4th Floor, San Francisco, CA 94111, United States

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Filing Information

StatusREGISTERED

Filing DateOct 30, 2025

Serial Number99471740

Registration No.8199340

Registration DateSep 08, 2026

Status DateSep 08, 2026

Published for OppositionMar 31, 2026

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Jan 28, 2026

First use in commerce: Jan 28, 2026

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jan 28, 2026

First use in commerce: Jan 28, 2026

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

24 events

TEAS SECTION 7 REQUEST RECEIVED

Sep 14, 2026

TEAS SECTION 7 REQUEST RECEIVED

REGISTERED-PRINCIPAL REGISTER

Sep 08, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 08, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 19, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 19, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Aug 01, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Aug 01, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jun 03, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 03, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 26, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 18, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 18, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 18, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

PUBLISHED FOR OPPOSITION

Mar 31, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 31, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 25, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 06, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 04, 2026

ASSIGNED TO EXAMINER

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 08, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 08, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 08, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NEW APPLICATION ENTERED

Oct 30, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Oct 30, 2025

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 30, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

WEAR WHAT IS TRUE

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Other Marks by Phlur LLC

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

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