Who owns the WHAT IS THAT SMELL? trademark?

The WHAT IS THAT SMELL? trademark is owned by Looks Legal LLC.

What class is the WHAT IS THAT SMELL? trademark registered in?

The WHAT IS THAT SMELL? trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for WHAT IS THAT SMELL??

The USPTO serial number for WHAT IS THAT SMELL? is 99555313.

What is the registration number for WHAT IS THAT SMELL??

WHAT IS THAT SMELL? is registered under USPTO registration number 0.

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Updated Oct 21, 2026·32 searches this week

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USPTO Trademark Record

PENDING

WHAT IS THAT SMELL?

SN 99555313·Reg 0·Filed Dec 18, 2025

Owner Looks Legal LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

WHAT IS THAT SMELL? (Serial No. 99555313), Registration No. 0, is a pending US trademark filed on Dec 18, 2025 by Looks Legal LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Statement of Use due: February 18, 2027120 days remaining

Mark Intelligence

WHAT IS THAT SMELL? (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 18, 2025

SERIAL

99555313

REG#

Filing Information

StatusPENDING

Filing DateDec 18, 2025

Serial Number99555313

Registration No.0

Status DateAug 18, 2026

Published for OppositionJun 23, 2026

Mark TypeStandard characters

Filing Basis & Declarations

Standard Characters ClaimedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.