Who owns the WHAT MATTERS NOW trademark?

The WHAT MATTERS NOW trademark is owned by CMFG Life Insurance Company.

What class is the WHAT MATTERS NOW trademark registered in?

The WHAT MATTERS NOW trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for WHAT MATTERS NOW?

The USPTO serial number for WHAT MATTERS NOW is 86579473.

What is the registration number for WHAT MATTERS NOW?

WHAT MATTERS NOW is registered under USPTO registration number 4999410.

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Updated Sep 27, 2026·23 searches this week

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WHA

USPTO Trademark Record

REGISTERED

WHAT MATTERS NOW

SN 86579473·Reg 4999410·Filed Mar 27, 2015

Owner CMFG Life Insurance Company

Advertising; business management, organization and administration; office functions.

WHAT MATTERS NOW (Serial No. 86579473), Registration No. 4999410, is a registered US trademark filed on Mar 27, 2015 by CMFG Life Insurance Company. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: July 14, 2036

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WHAT MATTERS NOW (Reg. #4999410) is a registered US trademark that has been protecting its owner, CMFG Life Insurance Company, since 2015. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 27, 2015

SERIAL

86579473

REG#

4999410

REGISTERED

Jul 12, 2016

Filing Information

StatusREGISTERED

Filing DateMar 27, 2015

Serial Number86579473

Registration No.4999410

Registration DateJul 12, 2016

Status DateJul 16, 2026

Published for OppositionJan 05, 2016

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Mar 26, 2015

First use in commerce: Mar 26, 2015

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

32 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 16, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 16, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jul 16, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 16, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 13, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 12, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jun 29, 2022

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jun 29, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 28, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Jan 24, 2022

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 12, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jul 12, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 07, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 04, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

May 04, 2016

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 22, 2016

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Mar 17, 2016

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Mar 17, 2016

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Mar 01, 2016

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jan 05, 2016

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 05, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 16, 2015

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 03, 2015

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 20, 2015

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 20, 2015

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 20, 2015

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO EXAMINER

Jun 26, 2015

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Jun 26, 2015

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jun 26, 2015

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 26, 2015

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 07, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 31, 2015

NEW APPLICATION ENTERED

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