Who owns the WHAT NOW trademark?

The WHAT NOW trademark is owned by What Now Media Group, Inc..

What is the serial number for WHAT NOW?

The USPTO serial number for WHAT NOW is 98730760.

What is the registration number for WHAT NOW?

WHAT NOW is registered under USPTO registration number 8091327.

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Updated Nov 4, 2026·22 searches this week

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Section 8 declaration window

January 06, 2032

1889 days remaining

WHA

WHAT NOW

Q: What class is the WHAT NOW trademark registered in?

The WHAT NOW trademark is registered in Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

REGISTERED

Serial: 98730760
Reg: 8091327
Filed: Sep 03, 2024
Owner: What Now Media Group, Inc.

Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Dec 01, 2010

First use in commerce: Dec 01, 2010

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Dec 01, 2010

First use in commerce: Dec 01, 2010

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

21 events

REGISTERED-PRINCIPAL REGISTER

Jan 06, 2026

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 06, 2026

Code NRCC

PUBLISHED FOR OPPOSITION

Nov 18, 2025

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 18, 2025

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 12, 2025

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 20, 2025

Code CNSA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 03, 2025

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 03, 2025

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 03, 2025

Code TEME

NON-FINAL ACTION WRITTEN

Jul 03, 2025

Code CNRT

NON-FINAL ACTION E-MAILED

Jul 03, 2025

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 03, 2025

Code GNRN

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 06, 2025

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 06, 2025

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 06, 2025

Code TEME

NON-FINAL ACTION WRITTEN

Mar 07, 2025

Code CNRT

NON-FINAL ACTION E-MAILED

Mar 07, 2025

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 07, 2025

Code GNRN

ASSIGNED TO EXAMINER

Mar 06, 2025

Code DOCK

NEW APPLICATION ENTERED

Sep 03, 2024

Code NWAP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 03, 2024

Code NWOS

WHAT NOW

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