Who owns the WHAT THE FRAGRANCE trademark?

The WHAT THE FRAGRANCE trademark is owned by Besser, Debra.

What is the serial number for WHAT THE FRAGRANCE?

The USPTO serial number for WHAT THE FRAGRANCE is 98609333.

What is the registration number for WHAT THE FRAGRANCE?

WHAT THE FRAGRANCE is registered under USPTO registration number 0.

WHA

USPTO Trademark Record

PENDING

WHAT THE FRAGRANCE

Q: What class is the WHAT THE FRAGRANCE trademark registered in?

The WHAT THE FRAGRANCE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 018 (Leather goods, bags & accessories), Class 025 (Clothing, footwear & headgear).

SN 98609333·Reg 0·Filed Jun 19, 2024

Owner Besser, Debra

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.; Clothing, footwear, headwear.

WHAT THE FRAGRANCE (Serial No. 98609333), Registration No. 0, is a pending US trademark filed on Jun 19, 2024 by Besser, Debra. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 018 (Leather goods, bags & accessories), Class 025 (Clothing, footwear & headgear).

Statement of Use due: October 29, 202611 days remaining

Mark Intelligence

WHAT THE FRAGRANCE (Reg. #0) is a pending US trademark that was filed in 2024 and is currently under USPTO examination. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 018 (Leather goods, bags & accessories) and Class 025 (Clothing, footwear & headgear) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 19, 2024

SERIAL

98609333

REG#

Owner

Applicant

Besser, Debra

Entity

Individual

Address

18 Cedar Drive, Suite 200, Southampton, NY, 11968

Country

Attorney

Law firm

Besser, Debra

Address

18 Cedar Drive, Suite 200, Southampton, NY 11968, United States

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Filing Information

StatusPENDING

Filing DateJun 19, 2024

Serial Number98609333

Registration No.0

Status DateOct 14, 2026

Published for OppositionMar 04, 2025

Mark TypeStandard characters

Status DescriptionLive and pending, second extension granted

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 018Leather goods, bags & accessories

US codes: 001, 002, 003, 022, 041

Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.

Class 025Clothing, footwear & headgear

US codes: 022, 039

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

39 events

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 15, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 14, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 2 GRANTED

Oct 14, 2026

SOU EXTENSION 2 GRANTED

TEAS PETITION TO REVIVE RECEIVED

Jun 09, 2026

TEAS PETITION TO REVIVE RECEIVED

PETITION TO REVIVE-GRANTED

Jun 09, 2026

PETITION TO REVIVE-GRANTED

NOTICE OF REVIVAL - E-MAILED

Jun 09, 2026

NOTICE OF REVIVAL - E-MAILED

SOU EXTENSION RECEIVED WITH TEAS PETITION

Jun 09, 2026

SOU EXTENSION RECEIVED WITH TEAS PETITION

ABANDONMENT - NO USE STATEMENT FILED

Jun 01, 2026

ABANDONMENT - NO USE STATEMENT FILED

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

Jun 01, 2026

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

SOU EXTENSION 2 FILED

Apr 29, 2026

SOU EXTENSION 2 FILED

SOU TEAS EXTENSION RECEIVED

Oct 02, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Oct 02, 2025

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Oct 02, 2025

SOU EXTENSION 1 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 02, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED

Sep 11, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED

WITHDRAWAL OF ATTORNEY GRANTED

Sep 11, 2025

WITHDRAWAL OF ATTORNEY GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 29, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 04, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Mar 04, 2025

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 26, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 07, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Feb 06, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 06, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Feb 06, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jan 29, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 29, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 29, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 31, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 31, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 31, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 30, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 30, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 30, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NON-FINAL ACTION WRITTEN

Dec 26, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 26, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 26, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 20, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Jun 19, 2024

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 19, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

WHAT THE FRAGRANCE

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