Who owns the WHAT'S ON YOUR RIDE? trademark?

The WHAT'S ON YOUR RIDE? trademark is owned by Heatshield Products, Inc..

What class is the WHAT'S ON YOUR RIDE? trademark registered in?

The WHAT'S ON YOUR RIDE? trademark is registered in Class 017 (Rubber, plastics & insulating materials).

What is the serial number for WHAT'S ON YOUR RIDE??

The USPTO serial number for WHAT'S ON YOUR RIDE? is 99410174.

What is the registration number for WHAT'S ON YOUR RIDE??

WHAT'S ON YOUR RIDE? is registered under USPTO registration number 0.

WHA

USPTO Trademark Record

PENDING

WHAT'S ON YOUR RIDE?

SN 99410174·Reg 0·Filed Sep 24, 2025

Owner Heatshield Products, Inc.

Unprocessed and semi-processed rubber, gutta-percha, gum, asbestos, mica and substitutes for all these materials; plastics and resins in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, tubes and hoses, not of metal.

WHAT'S ON YOUR RIDE? (Serial No. 99410174), Registration No. 0, is a pending US trademark filed on Sep 24, 2025 by Heatshield Products, Inc.. This trademark covers Class 017 (Rubber, plastics & insulating materials).

Office Action response: November 19, 202635 days remaining

Mark Intelligence

WHAT'S ON YOUR RIDE? (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 017 (Rubber, plastics & insulating materials). Goods and services include Unprocessed and semi-processed rubber, gutta-percha, gum, asbestos, mica and substitutes for all these materials; plasti.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 24, 2025

SERIAL

99410174

REG#

Owner

Applicant

Heatshield Products, Inc.

Entity

Corporation

State

Address

1040 S. Andreasen Drive, Suite 110, Escondido, CA, 92029

Country

Attorney

NameMARK IAN REICHENTHAL

Law firm

MARK IAN REICHENTHAL BRANFMAN MAYFIELD BUSTARDE REICHENTHAL LLP

Address

2011 Palomar Airport Road, Suite 306, Carlsbad, CA 92011, United States

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Filing Information

StatusPENDING

Filing DateSep 24, 2025

Serial Number99410174

Registration No.0

Status DateAug 19, 2026

Published for OppositionMar 17, 2026

Mark TypeStandard characters

Status DescriptionLive and pending, statement of use non-final action mailed

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 017Rubber, plastics & insulating materials

US codes: 001, 005, 012, 013, 035, 050

First use anywhere: May 27, 2026

First use in commerce: May 27, 2026

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

18 events

SU - NON-FINAL ACTION - WRITTEN

Aug 19, 2026

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Aug 19, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 19, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Jul 28, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 03, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 03, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 03, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS STATEMENT OF USE RECEIVED

May 28, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

May 28, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 12, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Mar 17, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 17, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 11, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 24, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 17, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 15, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 24, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Sep 24, 2025

APPLICATION FILING RECEIPT MAILED

WHAT'S ON YOUR RIDE?

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Other Marks by Heatshield Products, Inc.

Other Marks in Class 017 — Rubber, plastics & insulating materials

Other Marks by MARK IAN REICHENTHAL

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