Who owns the WHAT'S YOUR FORMULA? trademark?

The WHAT'S YOUR FORMULA? trademark is owned by FORMULA Z COSMETICS, LLC.

What class is the WHAT'S YOUR FORMULA? trademark registered in?

The WHAT'S YOUR FORMULA? trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for WHAT'S YOUR FORMULA??

The USPTO serial number for WHAT'S YOUR FORMULA? is 88395783.

What is the registration number for WHAT'S YOUR FORMULA??

WHAT'S YOUR FORMULA? is registered under USPTO registration number 5896220.

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USPTO Trademark Record

REGISTERED

WHAT'S YOUR FORMULA?

SN 88395783·Reg 5896220·Filed Apr 22, 2019

Owner FORMULA Z COSMETICS, LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

WHAT'S YOUR FORMULA? (Serial No. 88395783), Registration No. 5896220, is a registered US trademark filed on Apr 22, 2019 by FORMULA Z COSMETICS, LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: October 29, 2029

Mark Intelligence

WHAT'S YOUR FORMULA? (Reg. #5896220) is a registered US trademark that has been protecting its owner, FORMULA Z COSMETICS, LLC, since 2019. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 22, 2019

SERIAL

88395783

REG#

5896220

REGISTERED

Oct 29, 2019

Filing Information

StatusREGISTERED

Filing DateApr 22, 2019

Serial Number88395783

Registration No.5896220

Registration DateOct 29, 2019

Status DateFeb 23, 2026

Published for OppositionAug 13, 2019

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Nov 10, 2017

First use in commerce: Nov 29, 2017

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

29 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 23, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Feb 23, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Feb 23, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

TEAS SECTION 8 RECEIVED

Oct 06, 2025

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 29, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 19, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 18, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 06, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 06, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 06, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 06, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 06, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Oct 29, 2019

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Aug 13, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 13, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 24, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Jul 08, 2019

ASSIGNED TO LIE

ASSIGNED TO EXAMINER

Jun 26, 2019

ASSIGNED TO EXAMINER

EXAMINERS AMENDMENT -WRITTEN

Jun 26, 2019

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jun 26, 2019

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jun 26, 2019

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jun 26, 2019

EXAMINER'S AMENDMENT ENTERED

EXAMINERS AMENDMENT -WRITTEN

Jun 26, 2019

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jun 26, 2019

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jun 26, 2019

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jun 26, 2019

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 26, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 07, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 25, 2019

NEW APPLICATION ENTERED

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