Who owns the WHEATIES trademark?

The WHEATIES trademark is owned by General Mills IP Holdings II, LLC.

What class is the WHEATIES trademark registered in?

The WHEATIES trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments).

What is the serial number for WHEATIES?

The USPTO serial number for WHEATIES is 78675102.

What is the registration number for WHEATIES?

WHEATIES is registered under USPTO registration number 3120098.

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Updated Sep 17, 2026·27 searches this week

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WHE

USPTO Trademark Record

REGISTERED

WHEATIES

SN 78675102·Reg 3120098·Filed Jul 21, 2005

Owner General Mills IP Holdings II, LLC

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

WHEATIES (Serial No. 78675102), Registration No. 3120098, is a registered US trademark filed on Jul 21, 2005 by General Mills IP Holdings II, LLC. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments).

Section 8/9 declaration window: July 25, 2036

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Mark Intelligence

WHEATIES (Reg. #3120098) is a registered US trademark that has been protecting its owner, General Mills IP Holdings II, LLC, since 2005. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments). Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 21, 2005

SERIAL

78675102

REG#

3120098

REGISTERED

Jul 25, 2006

Filing Information

StatusREGISTERED

Filing DateJul 21, 2005

Serial Number78675102

Registration No.3120098

Registration DateJul 25, 2006

Status DateMar 09, 2026

Published for OppositionMay 02, 2006

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Nov 30, 1987

First use in commerce: Nov 30, 1987

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

41 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 09, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Mar 09, 2026

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 09, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 06, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Dec 10, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 25, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 07, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 07, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 07, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 07, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 07, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 14, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 14, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 14, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Dec 14, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 14, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 14, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 26, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 26, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 07, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 07, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

May 07, 2016

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 07, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 26, 2016

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 25, 2015

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 27, 2011

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 26, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 24, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Aug 26, 2011

TEAS SECTION 8 & 15 RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jul 25, 2006

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

May 02, 2006

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Apr 12, 2006

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Mar 14, 2006

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Mar 10, 2006

ASSIGNED TO LIE

EXAMINERS AMENDMENT -WRITTEN

Mar 03, 2006

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Mar 03, 2006

EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Mar 03, 2006

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 03, 2006

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 09, 2006

ASSIGNED TO EXAMINER

Feb 09, 2006

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Jul 28, 2005

NEW APPLICATION ENTERED

Other Marks by General Mills IP Holdings II, LLC

Additional USPTO filings from the same owner.

THE

THE BREAKFAST OF CHAMPIONS

71379928

GENERAL MILLS IP HOLDINGS II, LLC

REGISTERED

TRI

TRIX

78732583

General Mills IP Holdings II, LLC

REGISTERED

TRI

TRIX

88808173

General Mills IP Holdings II, LLC

REGISTERED

OAT

OATMEAL CRISP

99339280

General Mills IP Holdings II, LLC

REGISTERED

Other Marks in Class 030 — Coffee, tea, rice, bakery goods & condiments

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WHEATIES EXCEL

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Other Marks by Shelby K. Bruce

Additional USPTO filings handled by the same attorney of record.

THE

THE BREAKFAST OF CHAMPIONS

71379928

REGISTERED

TRI

TRIX

78732583

REGISTERED

TRI

TRIX

88808173

REGISTERED

OAT

OATMEAL CRISP

99339280

REGISTERED

WHEATIES

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Other Marks by General Mills IP Holdings II, LLC

Other Marks in Class 030 — Coffee, tea, rice, bakery goods & condiments

Other Marks by Shelby K. Bruce

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