Who owns the WHEN IT COUNTS trademark?

The WHEN IT COUNTS trademark is owned by Early Warning Services, LLC.

What is the serial number for WHEN IT COUNTS?

The USPTO serial number for WHEN IT COUNTS is 99189024.

What is the registration number for WHEN IT COUNTS?

WHEN IT COUNTS is registered under USPTO registration number 0.

WHEN IT COUNTS - Owned by Early Warning Services, LLC - (Class 036, Class 042)

Q: What class is the WHEN IT COUNTS trademark registered in?

The WHEN IT COUNTS trademark is registered in Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services).

What to file next

Statement of Use, or a request for a further extension

When: Due six months from the notice of allowance.
Extensions and grace: Five six-month extensions are available, giving a thirty-six-month ceiling from the notice of allowance. There is no extension beyond it.
If it is missed: The application goes abandoned. A petition to revive runs two months from the notice of abandonment.

Statement of Use deadlines

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

Class 042Scientific, technology & SaaS services

US codes: 100, 101

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters Claimed

Status History

21 events

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 20, 2026

Code NOAM

PUBLISHED FOR OPPOSITION

Aug 25, 2026

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 25, 2026

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 19, 2026

Code NONP

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Jul 30, 2026

Code RCCK

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 30, 2026

Code CNSA

SUSPENSION LETTER WRITTEN

Jan 30, 2026

Code CNSL

LETTER OF SUSPENSION E-MAILED

Jan 30, 2026

Code GNSL

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Jan 30, 2026

Code GNS3

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 22, 2026

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 22, 2026

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 22, 2026

Code TEME

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Oct 21, 2025

Code XELR

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Oct 21, 2025

Code XELG

ASSIGNED TO EXAMINER

Jul 22, 2025

Code DOCK

NON-FINAL ACTION WRITTEN

Jul 22, 2025

Code CNRT

NON-FINAL ACTION E-MAILED

Jul 22, 2025

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 22, 2025

Code GNRN

NEW APPLICATION ENTERED

May 16, 2025

Code NWAP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 16, 2025

Code NWOS

APPLICATION FILING RECEIPT MAILED

May 16, 2025

Code MAFR

What usually happens from here

Of the 52,488 marks on the USPTO register that reached noa e-mailed - sou required from applicant:

Registered33% (17,296)

Abandoned56% (29,463)

Still pending11% (5,729)

Historical frequencies across the whole register, not a prediction about this mark. The outcome of any one application depends on what is filed and when.

Other Marks by Early Warning Services, LLC

Additional USPTO filings from the same owner.

POS

POST CREDITS

99739391

Early Warning Services, LLC

REGISTERED

PAZ

PAZE IT CHECKS OUT

99581578

Early Warning Services, LLC

REGISTERED

LOG

LogoMark

99199796

Early Warning Services, LLC

REGISTERED

99146589

Early Warning Services, LLC

REGISTERED

Other Marks in Class 036 — Insurance, financial & real estate services

Recently filed and registered marks in the same international class.

WHE

WHEN IT COUNTS

75554130

Atlantic Mutual Insurance Company

ABANDONED

WHE

WHEN IT COUNTS

74083819

Cowan Insurance Agency, Inc.

ABANDONED

COV

COVERAGE WHEN IT COUNTS

98348568

The FB Insurance Company

REGISTERED

WHE

WHEN EXPERIENCE COUNTS.

98401430

A. P. Fiske, CPA, P.A

REGISTERED

Other Marks by Ellen E. Whitehorn

Additional USPTO filings handled by the same attorney of record.

POS

POST CREDITS

99739391

REGISTERED

KAN

KANSAS CITY COLD STORAGE

99770721

REGISTERED

HIC

H.I.C.

86453171

REGISTERED

PRE

PRETTYCARE

98773293

REGISTERED

WHEN IT COUNTS

What to file next

Full Goods & Services

Filing Basis & Declarations

What usually happens from here

Other Marks by Early Warning Services, LLC

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by Ellen E. Whitehorn

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Exceptions