Who owns the WHEN PERFORMANCE MATTERS trademark?

The WHEN PERFORMANCE MATTERS trademark is owned by PURE ALLIANCE. INC..

What class is the WHEN PERFORMANCE MATTERS trademark registered in?

The WHEN PERFORMANCE MATTERS trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for WHEN PERFORMANCE MATTERS?

The USPTO serial number for WHEN PERFORMANCE MATTERS is 98379400.

What is the registration number for WHEN PERFORMANCE MATTERS?

WHEN PERFORMANCE MATTERS is registered under USPTO registration number 7539435.

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WHE

USPTO Trademark Record

REGISTERED

WHEN PERFORMANCE MATTERS

SN 98379400·Reg 7539435·Filed Jan 28, 2024

Owner PURE ALLIANCE. INC.

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

WHEN PERFORMANCE MATTERS (Serial No. 98379400), Registration No. 7539435, is a registered US trademark filed on Jan 28, 2024 by PURE ALLIANCE. INC.. This trademark covers Class 032 (Beer & non-alcoholic beverages).

early section 8: October 15, 2030

Mark Intelligence

WHEN PERFORMANCE MATTERS (Reg. #7539435) is a registered US trademark that has been protecting its owner, PURE ALLIANCE. INC., since 2024. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 28, 2024

SERIAL

98379400

REG#

7539435

REGISTERED

Oct 15, 2024

Filing Information

StatusREGISTERED

Filing DateJan 28, 2024

Serial Number98379400

Registration No.7539435

Registration DateOct 15, 2024

Status DateOct 15, 2024

Published for OppositionMay 07, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: Jul 03, 2024

First use in commerce: Jul 03, 2024

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

17 events

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 28, 2025

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Oct 15, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 15, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 06, 2024

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 06, 2024

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 01, 2024

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Sep 01, 2024

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jul 03, 2024

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jul 03, 2024

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 02, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 07, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 07, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 17, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 01, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 21, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 15, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 31, 2024

NEW APPLICATION ENTERED

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