Who owns the WHITE SHOULDERS trademark?

The WHITE SHOULDERS trademark is owned by BrandCo White Shoulders 2020 LLC.

What class is the WHITE SHOULDERS trademark registered in?

The WHITE SHOULDERS trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for WHITE SHOULDERS?

The USPTO serial number for WHITE SHOULDERS is 73534992.

What is the registration number for WHITE SHOULDERS?

WHITE SHOULDERS is registered under USPTO registration number 1366234.

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WHI

USPTO Trademark Record

REGISTERED

WHITE SHOULDERS

SN 73534992·Reg 1366234·Filed Apr 26, 1985

Owner BrandCo White Shoulders 2020 LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

WHITE SHOULDERS (Serial No. 73534992), Registration No. 1366234, is a registered US trademark filed on Apr 26, 1985 by BrandCo White Shoulders 2020 LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: October 22, 2035

Mark Intelligence

WHITE SHOULDERS (Reg. #1366234) is a registered US trademark that has been protecting its owner, BrandCo White Shoulders 2020 LLC, since 1985. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 26, 1985

SERIAL

73534992

REG#

1366234

REGISTERED

Oct 22, 1985

Filing Information

StatusREGISTERED

Filing DateApr 26, 1985

Serial Number73534992

Registration No.1366234

Registration DateOct 22, 1985

Status DateJan 16, 2026

Published for OppositionAug 13, 1985

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 051, 052

First use anywhere: Feb 18, 1943

First use in commerce: Feb 18, 1943

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

29 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 16, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Jan 16, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 16, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 13, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Oct 08, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 22, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 10, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 13, 2020

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 19, 2016

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 27, 2016

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 27, 2016

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 23, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 23, 2016

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 23, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 19, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Nov 05, 2015

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

May 29, 2008

CASE FILE IN TICRS

ASSIGNED TO PARALEGAL

Nov 17, 2005

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 17, 2005

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Nov 17, 2005

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Oct 17, 2005

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Oct 17, 2005

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 25, 1991

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jul 31, 1991

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Oct 22, 1985

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Aug 13, 1985

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jul 16, 1985

NOTICE OF PUBLICATION

ASSIGNED TO EXAMINER

Jun 17, 1985

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 17, 1985

APPROVED FOR PUB - PRINCIPAL REGISTER

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