Who owns the WHO'S THE BAD GUY? trademark?

The WHO'S THE BAD GUY? trademark is owned by BARSTOOL SPORTS, INC..

What class is the WHO'S THE BAD GUY? trademark registered in?

The WHO'S THE BAD GUY? trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for WHO'S THE BAD GUY??

The USPTO serial number for WHO'S THE BAD GUY? is 99182841.

What is the registration number for WHO'S THE BAD GUY??

WHO'S THE BAD GUY? is registered under USPTO registration number 8426576.

Sealvo

Home Search: WHO'S THE BAD GUY?WHO'S THE BAD GUY? #99182841

Back

Updated Oct 6, 2026·35 searches this week

View on USPTO TSDR Find similar marks

WHO

USPTO Trademark Record

REGISTERED

WHO'S THE BAD GUY?

SN 99182841·Reg 8426576·Filed May 13, 2025

Owner BARSTOOL SPORTS, INC.

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

WHO'S THE BAD GUY? (Serial No. 99182841), Registration No. 8426576, is a registered US trademark filed on May 13, 2025 by BARSTOOL SPORTS, INC.. This trademark covers Class 028 (Games, toys & sporting goods).

early section 8: September 01, 2032

Mark Intelligence

WHO'S THE BAD GUY? (Reg. #8426576) is a registered US trademark that has been protecting its owner, BARSTOOL SPORTS, INC., since 2025. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 13, 2025

SERIAL

99182841

REG#

8426576

REGISTERED

Sep 01, 2026

Filing Information

StatusREGISTERED

Filing DateMay 13, 2025

Serial Number99182841

Registration No.8426576

Registration DateSep 01, 2026

Status DateSep 01, 2026

Published for OppositionOct 28, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Mar 16, 2026

First use in commerce: Mar 16, 2026

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Sep 01, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 01, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 07, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 07, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Jul 14, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Apr 28, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 28, 2026

USE AMENDMENT FILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 14, 2026

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 23, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 28, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 28, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 22, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Sep 26, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 26, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 22, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

May 13, 2025

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION ENTERED

May 13, 2025

NEW APPLICATION ENTERED

Other Marks by BARSTOOL SPORTS, INC.

Additional USPTO filings from the same owner.

BAR

BARSTOOL GONE VIRAL

90146228

Barstool Sports, Inc.

REGISTERED

SAT

SATURDAYS ARE FOR THE BOYS

88873941

Barstool Sports, Inc.

REGISTERED

LOG

LogoMark

88487698

Barstool Sports, Inc.

REGISTERED

OUT

OUT & ABOUT

90257386

Barstool Sports, Inc.

REGISTERED

Other Marks in Class 028 — Games, toys & sporting goods

Recently filed and registered marks in the same international class.

BAD

BAD GUY NONSENSE

88872777

Simple Tricks & Nonsense CO

REGISTERED

WHO

WHO'S THE FUNNIEST?

99018336

Do or Drink, LLC.

REGISTERED

WHO

WHO'S THE PRESIDENT?

88254737

Alan Gregg Fishel

REGISTERED

WHO

WHO'S THE G.O.A.T.?

88773969

PEGGY BROWN CREATIVE CONSULTING LLC

REGISTERED

Other Marks by Elizabeth Sbardellati

Additional USPTO filings handled by the same attorney of record.

BAR

BARSTOOL GONE VIRAL

90146228

REGISTERED

BOO

BOOM.BOOM

90146342

REGISTERED

SAT

SATURDAYS ARE FOR THE BOYS

88873941

REGISTERED

THE

THE MK FREE BOARD

99087724

REGISTERED

WHO'S THE BAD GUY?

Run a conflict check

Other Marks by BARSTOOL SPORTS, INC.

Other Marks in Class 028 — Games, toys & sporting goods

Other Marks by Elizabeth Sbardellati

Get pre-filing clearance

Search 14M+ trademarks

Resources

Company