Who owns the WHY FAKE IT trademark?

The WHY FAKE IT trademark is owned by South Coast Winery, Inc..

What class is the WHY FAKE IT trademark registered in?

The WHY FAKE IT trademark is registered in Class 043 (Food & beverage services, hospitality).

What is the serial number for WHY FAKE IT?

The USPTO serial number for WHY FAKE IT is 88431473.

What is the registration number for WHY FAKE IT?

WHY FAKE IT is registered under USPTO registration number 5963432.

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WHY

USPTO Trademark Record

REGISTERED

WHY FAKE IT

SN 88431473·Reg 5963432·Filed May 15, 2019

Owner South Coast Winery, Inc.

Services for providing food and drink; temporary accommodation.

WHY FAKE IT (Serial No. 88431473), Registration No. 5963432, is a registered US trademark filed on May 15, 2019 by South Coast Winery, Inc.. This trademark covers Class 043 (Food & beverage services, hospitality).

Section 8/9 declaration window: January 14, 2030

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Mark Intelligence

WHY FAKE IT (Reg. #5963432) is a registered US trademark that has been protecting its owner, South Coast Winery, Inc., since 2019. The mark covers Class 043 (Food & beverage services, hospitality). Goods and services include Services for providing food and drink; temporary accommodation.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 15, 2019

SERIAL

88431473

REG#

5963432

REGISTERED

Jan 14, 2020

Filing Information

StatusREGISTERED

Filing DateMay 15, 2019

Serial Number88431473

Registration No.5963432

Registration DateJan 14, 2020

Status DateOct 14, 2025

Published for OppositionSep 10, 2019

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Nov 26, 2019

First use in commerce: Nov 26, 2019

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

23 events

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 14, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 14, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 10, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Jun 06, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 14, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 07, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 07, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 07, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jan 14, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Dec 10, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Dec 08, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Dec 05, 2019

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 05, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Nov 26, 2019

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Nov 26, 2019

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 05, 2019

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 10, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Sep 10, 2019

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 21, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 30, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jul 30, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 31, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 18, 2019

NEW APPLICATION ENTERED

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