Who owns the WHY FAKE IT trademark?

The WHY FAKE IT trademark is owned by South Coast Winery, Inc..

What class is the WHY FAKE IT trademark registered in?

The WHY FAKE IT trademark is registered in Class 033 (Alcoholic beverages (except beer)), Class 035 (Advertising, business management & retail services).

What is the serial number for WHY FAKE IT?

The USPTO serial number for WHY FAKE IT is 88430292.

What is the registration number for WHY FAKE IT?

WHY FAKE IT is registered under USPTO registration number 6148638.

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Updated Nov 4, 2026·34 searches this week

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Section 8/9 declaration window

September 09, 2030

1406 days remaining

WHY

WHY FAKE IT

REGISTERED

Serial: 88430292
Reg: 6148638
Filed: May 14, 2019
Owner: South Coast Winery, Inc.

Alcoholic beverages, except beers; alcoholic preparations for making beverages.; Advertising; business management, organization and administration; office functions.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

First use anywhere: May 14, 2019

First use in commerce: May 14, 2019

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: May 14, 2019

First use in commerce: May 14, 2019

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

34 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 23, 2026

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 23, 2026

Code CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 23, 2026

Code TCCA

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 30, 2025

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 30, 2025

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Dec 30, 2025

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Sep 24, 2025

Code E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Sep 08, 2025

Code REM1

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 07, 2021

Code TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 07, 2021

Code ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 07, 2021

Code REAP

REGISTERED-PRINCIPAL REGISTER

Sep 08, 2020

Code R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 04, 2020

Code SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 02, 2020

Code CNPR

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 29, 2020

Code AITU

STATEMENT OF USE PROCESSING COMPLETE

Jul 29, 2020

Code SUPC

TEAS STATEMENT OF USE RECEIVED

Jul 13, 2020

Code EISU

USE AMENDMENT FILED

Jul 13, 2020

Code IUAF

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 25, 2020

Code NOAM

PUBLISHED FOR OPPOSITION

Dec 31, 2019

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 31, 2019

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 11, 2019

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 24, 2019

Code CNSA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 18, 2019

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 18, 2019

Code TEME

ASSIGNED TO LIE

Nov 14, 2019

Code ALIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 07, 2019

Code TROA

ASSIGNED TO EXAMINER

Jul 30, 2019

Code DOCK

NON-FINAL ACTION WRITTEN

Jul 30, 2019

Code CNRT

NON-FINAL ACTION WRITTEN

Jul 30, 2019

Code CNRT

NON-FINAL ACTION E-MAILED

Jul 30, 2019

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 30, 2019

Code GNRN

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 30, 2019

Code NWOS

NEW APPLICATION ENTERED

May 17, 2019

Code NWAP

WHY FAKE IT

What to file next

Full Goods & Services

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Other Marks by South Coast Winery, Inc.

Other Marks in Class 033 — Alcoholic beverages (except beer)

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