Who owns the YOU DESERVE THE FINEST trademark?

The YOU DESERVE THE FINEST trademark is owned by SG COLLECTIVE LLC.

What is the serial number for YOU DESERVE THE FINEST?

The USPTO serial number for YOU DESERVE THE FINEST is 99037264.

What is the registration number for YOU DESERVE THE FINEST?

YOU DESERVE THE FINEST is registered under USPTO registration number 0.

YOU

USPTO Trademark Record

PENDING

YOU DESERVE THE FINEST

Q: What class is the YOU DESERVE THE FINEST trademark registered in?

The YOU DESERVE THE FINEST trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 035 (Advertising, business management & retail services).

SN 99037264·Reg 0·Filed Feb 11, 2025

Owner SG COLLECTIVE LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Advertising; business management, organization and administration; office functions.

YOU DESERVE THE FINEST (Serial No. 99037264), Registration No. 0, is a pending US trademark filed on Feb 11, 2025 by SG COLLECTIVE LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 035 (Advertising, business management & retail services).

Statement of Use due: January 22, 2027104 days remaining

Mark Intelligence

YOU DESERVE THE FINEST (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 11, 2025

SERIAL

99037264

REG#

Owner

Applicant

SG COLLECTIVE LLC

Entity

LLC

State

Address

99 Wall Street #1267, New York, NY, 10005

Country

Attorney

NameSHERMIN LAKHA

Law firm

SHERMIN LAKHA LVLUP Legal

Address

99 Wall Street #1267, New York, NY 10005, United States

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Filing Information

StatusPENDING

Filing DateFeb 11, 2025

Serial Number99037264

Registration No.0

Status DateAug 17, 2026

Published for OppositionMay 27, 2025

Mark TypeStandard characters

Status DescriptionLive and pending, second extension granted

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

22 events

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 18, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Aug 17, 2026

SOU EXTENSION 2 GRANTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Aug 10, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU TEAS EXTENSION RECEIVED

May 07, 2026

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

May 07, 2026

SOU EXTENSION 2 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Nov 25, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Nov 24, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Nov 24, 2025

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Nov 24, 2025

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 22, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 27, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 27, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 21, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Apr 29, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Apr 29, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Apr 29, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Apr 29, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 29, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Apr 22, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Feb 11, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 11, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 11, 2025

APPLICATION FILING RECEIPT MAILED

YOU DESERVE THE FINEST

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Other Marks by SG COLLECTIVE LLC

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

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