Who owns the BLUE SHIELD trademark?

The BLUE SHIELD trademark is owned by Blue Cross and Blue Shield Association.

What class is the BLUE SHIELD trademark registered in?

The BLUE SHIELD trademark is registered in Class 016 (Paper goods, books & stationery).

What is the serial number for BLUE SHIELD?

The USPTO serial number for BLUE SHIELD is 78661852.

What is the registration number for BLUE SHIELD?

BLUE SHIELD is registered under USPTO registration number 3076809.

BLUE SHIELD - Owned by Blue Cross and Blue Shield Association - (Class 016)

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Aug 01, 1988

First use in commerce: Aug 01, 1988

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedTrademark

Status History

36 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 04, 2026

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 04, 2026

Code 89AG

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 04, 2026

Code RNL2

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 04, 2026

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Apr 01, 2026

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 04, 2025

Code REM2

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 11, 2024

Code CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 11, 2024

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 11, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 11, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 11, 2024

Code TCCA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018

Code ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018

Code ARAA

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 22, 2016

Code 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 22, 2016

Code APRE

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 22, 2016

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 22, 2016

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Apr 01, 2016

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 04, 2015

Code REM2

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 10, 2012

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Feb 10, 2012

Code 8.OK

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Feb 10, 2012

Code NAS8

TEAS SECTION 8 RECEIVED

Jan 06, 2012

Code ES8R

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 03, 2012

Code TCCA

REGISTERED-PRINCIPAL REGISTER

Apr 04, 2006

Code R.PR

PUBLISHED FOR OPPOSITION

Jan 10, 2006

Code PUBO

NOTICE OF PUBLICATION

Dec 21, 2005

Code NPUB

LAW OFFICE PUBLICATION REVIEW COMPLETED

Nov 22, 2005

Code PREV

ASSIGNED TO EXAMINER

Oct 27, 2005

Code DOCK

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 27, 2005

Code CNSA

ASSIGNED TO LIE

Aug 23, 2005

Code ALIE

TEAS VOLUNTARY AMENDMENT RECEIVED

Aug 11, 2005

Code PARI

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Aug 11, 2005

Code AMPX

NEW APPLICATION ENTERED

Jul 07, 2005

Code NWAP

Other Marks by Blue Cross and Blue Shield Association

Additional USPTO filings from the same owner.

ADV

ADVANTAGE BLUE

74593925

Blue Cross and Blue Shield Association

REGISTERED

DIR

DIRECT BLUE

74595647

Blue Cross and Blue Shield Association

REGISTERED

BLU

BLUE SHIELD

73053442

BLUE CROSS AND BLUE SHIELD ASSOCIATION

REGISTERED

BLU

BLUE SELECT

74595780

Blue Cross and Blue Shield Association

REGISTERED

Other Marks in Class 016 — Paper goods, books & stationery

Recently filed and registered marks in the same international class.

BLU

BLUE SHIELD

73722373

BLUE CROSS AND BLUE SHIELD ASSOCIATION

REGISTERED

BLU

BLUE SHIELD GLOBAL

87119220

Blue Cross and Blue Shield Association

REGISTERED

BLU

BLUE CROSS BLUE SHIELD GLOBAL

87119228

Blue Cross and Blue Shield Association

REGISTERED

BLU

BLUE CROSS AND BLUE SHIELD ASSOCIATION

75238176

Blue Cross and Blue Shield Association

REGISTERED

Other Marks by Stacey J. Watson, Esq.

Additional USPTO filings handled by the same attorney of record.

ADV

ADVANTAGE BLUE

74593925

REGISTERED

BLU

BLUE SHIELD

73053442

REGISTERED

BLU

BLUE SELECT

74595780

REGISTERED

THE

THE ANTIQUARY

79015065

REGISTERED

BLUE SHIELD

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by Blue Cross and Blue Shield Association

Other Marks in Class 016 — Paper goods, books & stationery

Other Marks by Stacey J. Watson, Esq.

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Industries

USPTO Deadlines

Compare

Resources

Company

Exceptions