Who owns the CHOICE trademark?

The CHOICE trademark is owned by Choice Hotels International, Inc..

What is the serial number for CHOICE?

The USPTO serial number for CHOICE is 86708322.

What is the registration number for CHOICE?

CHOICE is registered under USPTO registration number 5083262.

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CHO

USPTO Trademark Record

REGISTERED

CHOICE

Q: What class is the CHOICE trademark registered in?

The CHOICE trademark is registered in Class 035 (Advertising, business management & retail services), Class 043 (Food & beverage services, hospitality).

SN 86708322·Reg 5083262·Filed Jul 29, 2015

Owner Choice Hotels International, Inc.

Advertising; business management, organization and administration; office functions.; Services for providing food and drink; temporary accommodation.

CHOICE (Serial No. 86708322), Registration No. 5083262, is a registered US trademark filed on Jul 29, 2015 by Choice Hotels International, Inc.. This trademark covers Class 035 (Advertising, business management & retail services), Class 043 (Food & beverage services, hospitality).

Section 8/9 declaration window: November 17, 2036

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Mark Intelligence

CHOICE (Reg. #5083262) is a registered US trademark that has been protecting its owner, Choice Hotels International, Inc., since 2015. The mark covers Class 035 (Advertising, business management & retail services) and Class 043 (Food & beverage services, hospitality) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Services for providing food and dr.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 29, 2015

SERIAL

86708322

REG#

5083262

REGISTERED

Nov 15, 2016

Filing Information

StatusREGISTERED

Filing DateJul 29, 2015

Serial Number86708322

Registration No.5083262

Registration DateNov 15, 2016

Status DateMar 12, 2026

Published for OppositionDec 15, 2015

Filing Basis & Declarations

Use Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 27, 2015

First use in commerce: Apr 27, 2015

Advertising; business management, organization and administration; office functions.

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Apr 27, 2015

First use in commerce: Apr 27, 2015

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

39 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 12, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 12, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 12, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 12, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Dec 18, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 15, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 20, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 20, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 20, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 20, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 20, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Mar 11, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 11, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 11, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Aug 29, 2022

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 15, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Nov 15, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 12, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 11, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 29, 2016

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Sep 28, 2016

STATEMENT OF USE PROCESSING COMPLETE

SOU EXTENSION 2 GRANTED

Sep 28, 2016

SOU EXTENSION 2 GRANTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 28, 2016

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Sep 08, 2016

TEAS STATEMENT OF USE RECEIVED

SOU TEAS EXTENSION RECEIVED

Sep 08, 2016

SOU TEAS EXTENSION RECEIVED

USE AMENDMENT FILED

Sep 08, 2016

USE AMENDMENT FILED

SOU EXTENSION 2 FILED

Sep 08, 2016

SOU EXTENSION 2 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 05, 2016

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Aug 03, 2016

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Aug 03, 2016

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Aug 03, 2016

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 09, 2016

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 15, 2015

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 15, 2015

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 25, 2015

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 12, 2015

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Nov 09, 2015

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 04, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 03, 2015

NEW APPLICATION ENTERED

Other Marks by Choice Hotels International, Inc.

Additional USPTO filings from the same owner.

PAR

PARK INN

88837539

CHOICE HOTELS INTERNATIONAL, INC.

REGISTERED

ASC

ASCEND COLLECTION

99119890

Choice Hotels International, Inc.

REGISTERED

WHE

WHERE THE JOY HAPPENS

99153898

Choice Hotels International, Inc.

REGISTERED

RAD

RADISSON B L U

98578218

Choice Hotels International, Inc.

REGISTERED

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