Who owns the DISCOVER IT trademark?

The DISCOVER IT trademark is owned by L'OREAL USA S/D, INC..

What class is the DISCOVER IT trademark registered in?

The DISCOVER IT trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for DISCOVER IT?

The USPTO serial number for DISCOVER IT is 86241878.

What is the registration number for DISCOVER IT?

DISCOVER IT is registered under USPTO registration number 4890065.

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DIS

USPTO Trademark Record

REGISTERED

DISCOVER IT

SN 86241878·Reg 4890065·Filed Apr 03, 2014

Owner L'OREAL USA S/D, INC.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

DISCOVER IT (Serial No. 86241878), Registration No. 4890065, is a registered US trademark filed on Apr 03, 2014 by L'OREAL USA S/D, INC.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: January 21, 2036

Mark Intelligence

DISCOVER IT (Reg. #4890065) is a registered US trademark that has been protecting its owner, L'OREAL USA S/D, INC., since 2014. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 03, 2014

SERIAL

86241878

REG#

4890065

REGISTERED

Jan 19, 2016

Filing Information

StatusREGISTERED

Filing DateApr 03, 2014

Serial Number86241878

Registration No.4890065

Registration DateJan 19, 2016

Status DateJun 24, 2021

Published for OppositionAug 12, 2014

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Mar 31, 2015

First use in commerce: Mar 31, 2015

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

55 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 30, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 30, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 30, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 30, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Oct 27, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jan 19, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 24, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 07, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 07, 2021

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 07, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jun 28, 2021

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 25, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 25, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 25, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 25, 2021

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 25, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 25, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CANCELLATION DENIED NO. 999999

Jun 24, 2021

CANCELLATION DENIED NO. 999999

CANCELLATION TERMINATED NO. 999999

Jun 24, 2021

CANCELLATION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Jun 24, 2021

TTAB RELEASE CASE TO TRADEMARKS

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 19, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

CANCELLATION INSTITUTED NO. 999999

Aug 23, 2019

CANCELLATION INSTITUTED NO. 999999

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 22, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 22, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

CANCELLATION INSTITUTED NO. 999999

Jul 24, 2019

CANCELLATION INSTITUTED NO. 999999

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 05, 2016

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 07, 2016

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 29, 2016

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED-PRINCIPAL REGISTER

Jan 19, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Dec 16, 2015

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Dec 15, 2015

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 14, 2015

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 14, 2015

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 14, 2015

TEAS/EMAIL CORRESPONDENCE ENTERED

SU - NON-FINAL ACTION - WRITTEN

Dec 04, 2015

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Dec 04, 2015

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 04, 2015

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 12, 2015

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 12, 2015

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 12, 2015

TEAS/EMAIL CORRESPONDENCE ENTERED

SU - NON-FINAL ACTION - WRITTEN

Jun 02, 2015

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Jun 02, 2015

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 02, 2015

NOTIFICATION OF NON-FINAL ACTION E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 17, 2015

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 08, 2015

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Apr 03, 2015

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 03, 2015

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 07, 2014

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 12, 2014

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 12, 2014

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 23, 2014

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jul 09, 2014

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 09, 2014

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 17, 2014

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 07, 2014

NEW APPLICATION ENTERED

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