Who owns the DISCOVER IT. LOVE IT. BELIEVE IT. trademark?

The DISCOVER IT. LOVE IT. BELIEVE IT. trademark is owned by L'OREAL USA S/D, INC..

What class is the DISCOVER IT. LOVE IT. BELIEVE IT. trademark registered in?

The DISCOVER IT. LOVE IT. BELIEVE IT. trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for DISCOVER IT. LOVE IT. BELIEVE IT.?

The USPTO serial number for DISCOVER IT. LOVE IT. BELIEVE IT. is 86055993.

What is the registration number for DISCOVER IT. LOVE IT. BELIEVE IT.?

DISCOVER IT. LOVE IT. BELIEVE IT. is registered under USPTO registration number 4638237.

DIS

USPTO Trademark Record

REGISTERED

DISCOVER IT. LOVE IT. BELIEVE IT.

SN 86055993·Reg 4638237·Filed Sep 04, 2013

Owner L'OREAL USA S/D, INC.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

DISCOVER IT. LOVE IT. BELIEVE IT. (Serial No. 86055993), Registration No. 4638237, is a registered US trademark filed on Sep 04, 2013 by L'OREAL USA S/D, INC.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: November 13, 2034

Mark Intelligence

DISCOVER IT. LOVE IT. BELIEVE IT. (Reg. #4638237) is a registered US trademark that has been protecting its owner, L'OREAL USA S/D, INC., since 2013. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 04, 2013

SERIAL

86055993

REG#

4638237

REGISTERED

Nov 11, 2014

Owner

Applicant

L'OREAL USA S/D, INC.

Entity

Corporation

State

Address

10 HUDSON YARDS, NEW YORK, NY, 10001

Country

Attorney

NameLisa M. Gigliotti

Law firm

Lisa M. Gigliotti L'Oreal USA S/D, Inc.

Docket

ITCOS

Address

10 Hudson Yards, New York, NY 10001, United States

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Filing Information

StatusREGISTERED

Filing DateSep 04, 2013

Serial Number86055993

Registration No.4638237

Registration DateNov 11, 2014

Status DateMar 29, 2025

Published for OppositionJan 07, 2014

Next RenewalNovember 13, 2034

Mark TypeStandard characters

Attorney DocketITCOS

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2013

YEARS AGO

13y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Aug 31, 2014

First use in commerce: Aug 31, 2014

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

32 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 29, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 29, 2025

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 29, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 23, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Nov 11, 2024

TEAS SECTION 8 & 9 RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 24, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 11, 2023

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 29, 2020

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 29, 2020

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 29, 2020

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Dec 03, 2019

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 11, 2019

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 27, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 27, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 05, 2016

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 07, 2016

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 26, 2015

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED-PRINCIPAL REGISTER

Nov 11, 2014

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 09, 2014

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 08, 2014

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Sep 26, 2014

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 24, 2014

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Sep 03, 2014

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Sep 03, 2014

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Mar 04, 2014

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jan 07, 2014

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 07, 2014

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 18, 2013

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 02, 2013

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Nov 26, 2013

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 12, 2013

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 07, 2013

NEW APPLICATION ENTERED

DISCOVER IT. LOVE IT. BELIEVE IT.

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