Who owns the EMBRACE THE YOU THAT’S ACTUALLY HERE. trademark?

The EMBRACE THE YOU THAT’S ACTUALLY HERE. trademark is owned by Utah Alcohol Alternatives LLC.

What class is the EMBRACE THE YOU THAT’S ACTUALLY HERE. trademark registered in?

The EMBRACE THE YOU THAT’S ACTUALLY HERE. trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for EMBRACE THE YOU THAT’S ACTUALLY HERE.?

The USPTO serial number for EMBRACE THE YOU THAT’S ACTUALLY HERE. is 99577083.

What is the registration number for EMBRACE THE YOU THAT’S ACTUALLY HERE.?

EMBRACE THE YOU THAT’S ACTUALLY HERE. is registered under USPTO registration number 0.

EMB

USPTO Trademark Record

PENDING

EMBRACE THE YOU THAT’S ACTUALLY HERE.

SN 99577083·Reg 0·Filed Jan 04, 2026

Owner Utah Alcohol Alternatives LLC

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

EMBRACE THE YOU THAT’S ACTUALLY HERE. (Serial No. 99577083), Registration No. 0, is a pending US trademark filed on Jan 04, 2026 by Utah Alcohol Alternatives LLC. This trademark covers Class 032 (Beer & non-alcoholic beverages).

Statement of Use due: January 28, 2027113 days remaining

Mark Intelligence

EMBRACE THE YOU THAT’S ACTUALLY HERE. (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 04, 2026

SERIAL

99577083

REG#

Owner

Applicant

Utah Alcohol Alternatives LLC

Entity

LLC

State

Address

2223 S Highland Dr #E6 #252, Salt Lake City, UT, 84106

Country

Attorney

Law firm

Utah Alcohol Alternatives LLC

Address

2223 S Highland Dr #E6 #252, Salt Lake City, UT 84106, United States

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Filing Information

StatusPENDING

Filing DateJan 04, 2026

Serial Number99577083

Registration No.0

Status DateJul 28, 2026

Published for OppositionJun 02, 2026

Mark TypeStandard characters

Status DescriptionLive and pending, notice of allowance issued

Filing Signals

FILED

2026

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 28, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jun 02, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 02, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 27, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 05, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

May 03, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 23, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 04, 2026

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jan 04, 2026

APPLICATION FILING RECEIPT MAILED

EMBRACE THE YOU THAT’S ACTUALLY HERE.

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Other Marks by Utah Alcohol Alternatives LLC

Other Marks in Class 032 — Beer & non-alcoholic beverages

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