Who owns the IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark?

The IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark is owned by NUVEEN INVESTMENTS, INC..

What class is the IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark registered in?

The IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP?

The USPTO serial number for IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP is 74142716.

What is the registration number for IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP?

IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP is registered under USPTO registration number 1677862.

ITS

USPTO Trademark Record

REGISTERED

IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP

SN 74142716·Reg 1677862·Filed Feb 27, 1991

Owner NUVEEN INVESTMENTS, INC.

Financial, monetary and banking services; insurance services; real estate services.

IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP (Serial No. 74142716), Registration No. 1677862, is a registered US trademark filed on Feb 27, 1991 by NUVEEN INVESTMENTS, INC.. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: March 03, 2032

Mark Intelligence

IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP (Reg. #1677862) is a registered US trademark that has been protecting its owner, NUVEEN INVESTMENTS, INC., since 1991. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 27, 1991

SERIAL

74142716

REG#

1677862

REGISTERED

Mar 03, 1992

Owner

Applicant

NUVEEN INVESTMENTS, INC.

Entity

Corporation

State

Address

333 WEST WACKER DRIVE, CHICAGO, IL, 60606

Country

Attorney

NameNicole M. Murray

Law firm

Nicole M. Murray QUARLES & BRADY LLP

Docket

135850.00070

Address

155 North Wacker Drive, Suite 3200, Chicago, IL 60606, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 27, 1991

Serial Number74142716

Registration No.1677862

Registration DateMar 03, 1992

Status DateAug 01, 2022

Published for OppositionDec 10, 1991

Next RenewalMarch 03, 2032

Mark TypeTypeset (words/letters/numbers)

Attorney Docket135850.00070

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1991

YEARS AGO

35y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 101, 102

First use anywhere: Jan 20, 1986

First use in commerce: Jan 20, 1986

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

35 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 19, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 19, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 19, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 01, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 01, 2022

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Aug 01, 2022

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 01, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 15, 2022

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 03, 2021

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 08, 2014

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 14, 2012

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 07, 2012

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Mar 07, 2012

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 07, 2012

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Mar 01, 2012

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

Sep 26, 2011

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

TEAS SECTION 8 & 9 RECEIVED

Sep 13, 2011

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Sep 13, 2011

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 26, 2009

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 19, 2009

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 20, 2009

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE FILE IN TICRS

Dec 19, 2007

CASE FILE IN TICRS

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 05, 2007

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 24, 2007

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 10, 2003

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 24, 2002

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 24, 2002

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Mar 04, 2002

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jun 20, 1997

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

May 30, 1997

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Mar 03, 1992

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Dec 10, 1991

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Nov 08, 1991

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 06, 1991

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

May 31, 1991

ASSIGNED TO EXAMINER

IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP

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