Who owns the IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK trademark?

The IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK trademark is owned by University of Southern California.

What class is the IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK trademark registered in?

The IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK?

The USPTO serial number for IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK is 88593489.

What is the registration number for IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK?

IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK is registered under USPTO registration number 6191059.

ITS

USPTO Trademark Record

REGISTERED

IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK

SN 88593489·Reg 6191059·Filed Aug 26, 2019

Owner University of Southern California

Education; providing of training; entertainment; sporting and cultural activities.

IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK (Serial No. 88593489), Registration No. 6191059, is a registered US trademark filed on Aug 26, 2019 by University of Southern California. This trademark covers Class 041 (Education & entertainment services).

Renewal window: November 03, 202626 days remaining

Mark Intelligence

IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK (Reg. #6191059) is a registered US trademark that has been protecting its owner, University of Southern California, since 2019. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 26, 2019

SERIAL

88593489

REG#

6191059

REGISTERED

Nov 03, 2020

Owner

Applicant

University of Southern California

Entity

Corporation

State

Address

University Park, ADM 352, Los Angeles, CA, 900895013

Country

Attorney

NameMichael A. Cohen

Law firm

Michael A. Cohen Schwabe, Williamson & Wyatt, P.C.

Docket

144862

Address

1211 SW 5th Ave., Suite 1800, Portland, OR 97204, United States

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Filing Information

StatusREGISTERED

Filing DateAug 26, 2019

Serial Number88593489

Registration No.6191059

Registration DateNov 03, 2020

Status DateNov 03, 2020

Published for OppositionDec 31, 2019

Mark TypeStandard characters

Attorney Docket144862

Status DescriptionLive and registered

Filing Signals

FILED

2019

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Jul 31, 2019

First use in commerce: Jul 31, 2019

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

19 events

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 03, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Nov 03, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 30, 2020

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 29, 2020

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 09, 2020

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Sep 09, 2020

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Aug 24, 2020

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Aug 24, 2020

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 25, 2020

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 31, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 31, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 11, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Nov 25, 2019

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 25, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 09, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 29, 2019

NEW APPLICATION ENTERED

IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK

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