Who owns the JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark?

The JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark is owned by BECLE, S.A.B. DE C.V..

What class is the JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark registered in?

The JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for JOSE CUERVO FABRICA LA ROJENA TEQUILA?

The USPTO serial number for JOSE CUERVO FABRICA LA ROJENA TEQUILA is 73538704.

What is the registration number for JOSE CUERVO FABRICA LA ROJENA TEQUILA?

JOSE CUERVO FABRICA LA ROJENA TEQUILA is registered under USPTO registration number 1459451.

JOS

USPTO Trademark Record

REGISTERED

JOSE CUERVO FABRICA LA ROJENA TEQUILA

SN 73538704·Reg 1459451·Filed May 20, 1985

Owner BECLE, S.A.B. DE C.V.

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

JOSE CUERVO FABRICA LA ROJENA TEQUILA (Serial No. 73538704), Registration No. 1459451, is a registered US trademark filed on May 20, 1985 by BECLE, S.A.B. DE C.V.. This trademark covers Class 033 (Alcoholic beverages (except beer)).

Section 8/9 declaration window: September 29, 2027

Mark Intelligence

JOSE CUERVO FABRICA LA ROJENA TEQUILA (Reg. #1459451) is a registered US trademark that has been protecting its owner, BECLE, S.A.B. DE C.V., since 1985. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 20, 1985

SERIAL

73538704

REG#

1459451

REGISTERED

Sep 29, 1987

Owner

Applicant

BECLE, S.A.B. DE C.V.

Entity

Corporation

Address

800 Guillermo GonzÃ¡lez Camarena, 4th Fl., ALVARO OBREGON, Mexico City, 01210

Country

Attorney

NameMargarita Wallach, Esq.

Law firm

Margarita Wallach, Esq. McCarter & English, LLP

Docket

138848

Address

250 W. 55th Street, 13th Floor, New York, NY 10019, United States

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Filing Information

StatusREGISTERED

Filing DateMay 20, 1985

Serial Number73538704

Registration No.1459451

Registration DateSep 29, 1987

Status DateOct 04, 2017

Published for OppositionJul 07, 1987

Next RenewalSeptember 29, 2027

Mark TypeDesign with words

Attorney Docket138848

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1985

YEARS AGO

41y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 049

First use anywhere: Nov 30, 1912

First use in commerce: Nov 30, 1912

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

61 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 09, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 09, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Feb 09, 2026

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Feb 09, 2026

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 09, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 19, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 19, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 19, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 19, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Dec 19, 2024

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Dec 19, 2024

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 19, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 23, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 23, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 23, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 23, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Apr 23, 2024

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 23, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 04, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 04, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 04, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 04, 2023

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

May 04, 2023

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 04, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 04, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 04, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 04, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 04, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 04, 2023

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

May 04, 2023

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 04, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 04, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 21, 2020

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 04, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 04, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Oct 04, 2017

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 04, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Aug 31, 2017

TEAS SECTION 8 & 9 RECEIVED

NOTICE OF DESIGN SEARCH CODE MAILED

Oct 01, 2008

NOTICE OF DESIGN SEARCH CODE MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 10, 2007

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 10, 2007

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Oct 03, 2007

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Sep 28, 2007

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Sep 28, 2007

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

CASE FILE IN TICRS

Mar 16, 2007

CASE FILE IN TICRS

REVIEW OF CORRESPONDENCE COMPLETE

Sep 23, 2006

REVIEW OF CORRESPONDENCE COMPLETE

PAPER RECEIVED

Aug 21, 2006

PAPER RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 28, 1993

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

RESPONSE RECEIVED TO POST REG. ACTION

May 06, 1993

RESPONSE RECEIVED TO POST REG. ACTION

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Apr 26, 1993

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Dec 23, 1992

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Sep 29, 1987

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jul 07, 1987

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jun 08, 1987

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

May 05, 1987

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 30, 1987

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Oct 24, 1986

NON-FINAL ACTION MAILED

FINAL REFUSAL MAILED

Feb 18, 1986

FINAL REFUSAL MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 23, 1986

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Jul 23, 1985

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Jul 03, 1985

ASSIGNED TO EXAMINER

JOSE CUERVO FABRICA LA ROJENA TEQUILA

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