Who owns the JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark?

The JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark is owned by BECLE, S.A.B. DE C.V..

What class is the JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark registered in?

The JOSE CUERVO FABRICA LA ROJENA TEQUILA trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for JOSE CUERVO FABRICA LA ROJENA TEQUILA?

The USPTO serial number for JOSE CUERVO FABRICA LA ROJENA TEQUILA is 73538704.

What is the registration number for JOSE CUERVO FABRICA LA ROJENA TEQUILA?

JOSE CUERVO FABRICA LA ROJENA TEQUILA is registered under USPTO registration number 1459451.

JOSE CUERVO FABRICA LA ROJENA TEQUILA - Owned by BECLE, S.A.B. DE C.V. - (Class 033)

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 033Alcoholic beverages (except beer)

US codes: 049

First use anywhere: Nov 30, 1912

First use in commerce: Nov 30, 1912

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Status History

62 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 29, 2026

Code REM2

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 09, 2026

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 09, 2026

Code ARAA

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Feb 09, 2026

Code EWOR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Feb 09, 2026

Code ECDR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 09, 2026

Code TCCA

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 19, 2024

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 19, 2024

Code CHAN

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 19, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 19, 2024

Code ARAA

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Dec 19, 2024

Code EWOR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Dec 19, 2024

Code ECDR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 19, 2024

Code TCCA

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 23, 2024

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 23, 2024

Code CHAN

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 23, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 23, 2024

Code ARAA

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Apr 23, 2024

Code ECDR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 23, 2024

Code TCCA

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 04, 2023

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 04, 2023

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 04, 2023

Code ARAA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 04, 2023

Code EWAF

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

May 04, 2023

Code ECDR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 04, 2023

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 04, 2023

Code CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 04, 2023

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 04, 2023

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 04, 2023

Code ARAA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 04, 2023

Code EWAF

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

May 04, 2023

Code ECDR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 04, 2023

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 04, 2023

Code CHAN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 21, 2020

Code ASGN

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 04, 2017

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 04, 2017

Code 89AG

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Oct 04, 2017

Code RNL2

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 04, 2017

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Aug 31, 2017

Code E89R

NOTICE OF DESIGN SEARCH CODE MAILED

Oct 01, 2008

Code MDSC

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 10, 2007

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 10, 2007

Code RNL1

ASSIGNED TO PARALEGAL

Oct 03, 2007

Code PLGL

TEAS SECTION 8 & 9 RECEIVED

Sep 28, 2007

Code E89R

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Sep 28, 2007

Code 89AF

CASE FILE IN TICRS

Mar 16, 2007

Code CFIT

REVIEW OF CORRESPONDENCE COMPLETE

Sep 23, 2006

Code CORV

PAPER RECEIVED

Aug 21, 2006

Code MAIL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 28, 1993

Code C15A

RESPONSE RECEIVED TO POST REG. ACTION

May 06, 1993

Code RRPR

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Apr 26, 1993

Code PR23

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Dec 23, 1992

Code 815F

REGISTERED-PRINCIPAL REGISTER

Sep 29, 1987

Code R.PR

PUBLISHED FOR OPPOSITION

Jul 07, 1987

Code PUBO

NOTICE OF PUBLICATION

Jun 08, 1987

Code NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

May 05, 1987

Code CNSA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 30, 1987

Code CRFA

NON-FINAL ACTION MAILED

Oct 24, 1986

Code CNRT

FINAL REFUSAL MAILED

Feb 18, 1986

Code CNFR

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 23, 1986

Code CRFA

NON-FINAL ACTION MAILED

Jul 23, 1985

Code CNRT

ASSIGNED TO EXAMINER

Jul 03, 1985

Code DOCK

Other Marks by BECLE, S.A.B. DE C.V.

Additional USPTO filings from the same owner.

SAN

SANTIN

98497703

BECLE, S.A.B. DE C.V.

REGISTERED

AFA

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO

98764532

BECLE, S.A.B. DE C.V.

REGISTERED

GRA

GRAN CENTENARIO LEYENDA

87438818

BECLE, S.A.B. DE C.V.

REGISTERED

CAF

CAFÉ DE OLLA

99232116

BECLE, S.A.B. DE C.V.

REGISTERED

Other Marks in Class 033 — Alcoholic beverages (except beer)

Recently filed and registered marks in the same international class.

FAB

FABRICA LA ROJENA JOSE CUERVO

98574283

DESTILERIA CAMICHINES, S.A. DE C.V.

REGISTERED

JOS

JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA

90867815

DESTILERIA CAMICHINES, S.A. DE C.V.

REGISTERED

JOS

JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA

86906770

DESTILERIA CAMICHINES, S.A. DE C.V.

REGISTERED

JOS

JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA

86925168

DESTILERIA CAMICHINES, S.A. DE C.V.

REGISTERED

Other Marks by Margarita Wallach, Esq.

Additional USPTO filings handled by the same attorney of record.

JOS

JOSE CUERVO

99210701

REGISTERED

OLD

OLD CAMP

86779577

REGISTERED

VIV

VIVEZO

97475029

REGISTERED

WOL

WOLF MOON

88570126

REGISTERED

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JOSE CUERVO FABRICA LA ROJENA TEQUILA

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by BECLE, S.A.B. DE C.V.

Other Marks in Class 033 — Alcoholic beverages (except beer)

Other Marks by Margarita Wallach, Esq.

Get pre-filing clearance

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