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sealvo.com · USPTO Trademark Record
https://sealvo.com/jose-cuervo-tradicional-jose-cuervo-85657984

USPTO Trademark Record
REGISTEREDSN 85657984·Reg 4349104·Filed Jun 21, 2012
Owner BECLE, S.A.B. DE C.V.
Alcoholic beverages, except beers; alcoholic preparations for making beverages.
JOSE CUERVO TRADICIONAL JOSE CUERVO (Serial No. 85657984), Registration No. 4349104, is a registered US trademark filed on Jun 21, 2012 by BECLE, S.A.B. DE C.V.. This trademark covers Class 033 (Alcoholic beverages (except beer)).
JOSE CUERVO TRADICIONAL JOSE CUERVO (Reg. #4349104) is a registered US trademark that has been protecting its owner, BECLE, S.A.B. DE C.V., since 2012. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.
FILED
Jun 21, 2012
SERIAL
85657984
REG#
4349104
REGISTERED
Jun 11, 2013
Applicant
BECLE, S.A.B. DE C.V.Corporation
800 Guillermo González Camarena, 4th Fl., ALVARO OBREGON, Mexico City, 01210
MX
Attorney
Margarita Wallach, Esq. McCarter & English, LLP
139134
250 W. 55th Street, 13th Floor, New York, NY 10019, United States
AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.
FILED
2012
YEARS AGO
14y
CLASSES
1
MADRID FILINGS
—
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CLASSES
1
OFFICE
USPTO
COUNTRY
US
First use anywhere: May 31, 2006
First use in commerce: May 31, 2006
Alcoholic beverages, except beers; alcoholic preparations for making beverages.
This description is as filed with the USPTO and defines the scope of trademark protection.
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 09, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 09, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Feb 09, 2026TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Feb 09, 2026TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 09, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 09, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 09, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Feb 09, 2026TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Feb 09, 2026TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 09, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Dec 19, 2024TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Dec 19, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 23, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 23, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Apr 23, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 06, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 06, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 06, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 06, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS SECTION 8 & 9 RECEIVED
Jun 12, 2023TEAS SECTION 8 & 9 RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 04, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 04, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 04, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 04, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
May 04, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 04, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 04, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 04, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 04, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 04, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 04, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
May 04, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 04, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 04, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 03, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 03, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 03, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 03, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
May 03, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 03, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 03, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 11, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 21, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 27, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jul 27, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 25, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
TEAS SECTION 8 & 15 RECEIVED
Jun 11, 2019TEAS SECTION 8 & 15 RECEIVED
REGISTERED-PRINCIPAL REGISTER
Jun 11, 2013REGISTERED-PRINCIPAL REGISTER
PUBLISHED FOR OPPOSITION
Mar 26, 2013PUBLISHED FOR OPPOSITION
NOTICE OF PUBLICATION
Mar 06, 2013NOTICE OF PUBLICATION
ASSIGNED TO LIE
Feb 20, 2013ASSIGNED TO LIE
LAW OFFICE PUBLICATION REVIEW COMPLETED
Feb 20, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
EXAMINERS AMENDMENT MAILED
Feb 06, 2013EXAMINERS AMENDMENT MAILED
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 06, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
EXAMINERS AMENDMENT -WRITTEN
Feb 05, 2013EXAMINERS AMENDMENT -WRITTEN
EXAMINER'S AMENDMENT ENTERED
Feb 05, 2013EXAMINER'S AMENDMENT ENTERED
NON-FINAL ACTION MAILED
Aug 24, 2012NON-FINAL ACTION MAILED
NON-FINAL ACTION WRITTEN
Aug 23, 2012NON-FINAL ACTION WRITTEN
ASSIGNED TO EXAMINER
Aug 16, 2012ASSIGNED TO EXAMINER
NOTICE OF DESIGN SEARCH CODE MAILED
Jun 30, 2012NOTICE OF DESIGN SEARCH CODE MAILED
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 29, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
NEW APPLICATION ENTERED
Jun 25, 2012NEW APPLICATION ENTERED
Additional USPTO filings from the same owner.

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
98764532
BECLE, S.A.B. DE C.V.
REGISTERED
GRAN CENTENARIO LEYENDA
87438818
BECLE, S.A.B. DE C.V.
REGISTERED
CAFÉ DE OLLA
99232116
BECLE, S.A.B. DE C.V.
REGISTERED
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77905561
BECLE, S.A.B. DE C.V.
REGISTEREDRecently filed and registered marks in the same international class.
Additional USPTO filings handled by the same attorney of record.

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
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BUSHMILLS 1608 THE "OLD BUSHMILLS" DISTILLERY CO. THE STEAMSHIP COLLECTION
87223012
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