Who owns the LIVE BETTER trademark?

The LIVE BETTER trademark is owned by CVS Pharmacy, Inc..

What is the serial number for LIVE BETTER?

The USPTO serial number for LIVE BETTER is 87983302.

What is the registration number for LIVE BETTER?

LIVE BETTER is registered under USPTO registration number 6164580.

LIVE BETTER - Owned by CVS Pharmacy, Inc. - (Class 003, Class 021)

Q: What class is the LIVE BETTER trademark registered in?

The LIVE BETTER trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 021 (Household utensils, cookware & glassware).

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: May 31, 2020

First use in commerce: May 31, 2020

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 021Household utensils, cookware & glassware

US codes: 002, 013, 023, 029, 030, 033, 040, 050

First use anywhere: May 31, 2020

First use in commerce: May 31, 2020

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Status History

49 events

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Sep 29, 2025

Code REM1

REGISTERED-PRINCIPAL REGISTER

Sep 29, 2020

Code R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 25, 2020

Code SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 24, 2020

Code CNPR

REVIEW OF CORRESPONDENCE COMPLETE

Jul 27, 2020

Code CORV

DIVISIONAL PROCESSING COMPLETE

Jul 27, 2020

Code DPCC

STATEMENT OF USE PROCESSING COMPLETE

Jul 27, 2020

Code SUPC

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 15, 2020

Code TROA

ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST

Jul 07, 2020

Code INCD

CORRECTED NOA E-MAILED

Jul 02, 2020

Code NOAC

DIVISIONAL REQUEST RECEIVED

Jun 23, 2020

Code DRRR

TEAS STATEMENT OF USE RECEIVED

Jun 23, 2020

Code EISU

TEAS REQUEST TO DIVIDE RECEIVED

Jun 23, 2020

Code ERTD

USE AMENDMENT FILED

Jun 23, 2020

Code IUAF

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 09, 2020

Code EXRA

SOU TEAS EXTENSION RECEIVED

Jan 07, 2020

Code EEXT

SOU EXTENSION 2 FILED

Jan 07, 2020

Code EXT2

SOU EXTENSION 2 GRANTED

Jan 07, 2020

Code EX2G

CORRECTED NOA E-MAILED

Jul 18, 2019

Code NOAC

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 18, 2019

Code EXRA

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 17, 2019

Code AITU

SOU EXTENSION 1 GRANTED

Jul 17, 2019

Code EX1G

DIVISIONAL PROCESSING COMPLETE

Jul 17, 2019

Code DPCC

TEAS REQUEST TO DIVIDE RECEIVED

Jul 08, 2019

Code ERTD

DIVISIONAL REQUEST RECEIVED

Jul 08, 2019

Code DRRR

SOU TEAS EXTENSION RECEIVED

Jul 05, 2019

Code EEXT

SOU EXTENSION 1 FILED

Jul 05, 2019

Code EXT1

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 15, 2019

Code NOAM

PUBLISHED FOR OPPOSITION

Nov 20, 2018

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 20, 2018

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 31, 2018

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 10, 2018

Code CNSA

EXAMINER'S AMENDMENT ENTERED

Oct 05, 2018

Code XAEC

PREVIOUS ALLOWANCE COUNT WITHDRAWN

Oct 04, 2018

Code ZZZX

EXAMINERS AMENDMENT -WRITTEN

Oct 04, 2018

Code CNEA

EXAMINERS AMENDMENT E-MAILED

Oct 04, 2018

Code GNEA

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Oct 04, 2018

Code GNEN

WITHDRAWN FROM PUB - OG REVIEW QUERY

Sep 18, 2018

Code PBCR

ASSIGNED TO LIE

Sep 04, 2018

Code ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 21, 2018

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 01, 2018

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 31, 2018

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 31, 2018

Code CRFA

NON-FINAL ACTION WRITTEN

Mar 13, 2018

Code CNRT

NON-FINAL ACTION E-MAILED

Mar 13, 2018

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 13, 2018

Code GNRN

ASSIGNED TO EXAMINER

Mar 12, 2018

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 09, 2018

Code NWOS

NEW APPLICATION ENTERED

Feb 02, 2018

Code NWAP

Other Marks by CVS Pharmacy, Inc.

Additional USPTO filings from the same owner.

MAI

MA&I EDGE

98339974

CVS Pharmacy, Inc.

REGISTERED

MED

MEDICARE ANALYTICS & INSIGHTS EDGE

98339975

CVS Pharmacy, Inc.

REGISTERED

CMX

CMX SMARTSTART

99470548

CVS Pharmacy, Inc.

REGISTERED

CVS

99604084

CVS Pharmacy, Inc.

REGISTERED

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Recently filed and registered marks in the same international class.

LIV

LIVE BETTER

77813448

CVS PHARMACY, INC.

REGISTERED

LIV

LIVE BETTER

88980461

CVS Pharmacy, Inc.

REGISTERED

LIV

LIVE BETTER

87983240

CVS Pharmacy, Inc.

OTHERS

LIV

LIVE BETTER

85131981

CVS PHARMACY, INC.

ABANDONED

Other Marks by Erich G. Rhynhart

Additional USPTO filings handled by the same attorney of record.

AET

AETNA MEDICAID 360

99186421

REGISTERED

AET

AETNA MORE FOR MOMS

99285172

REGISTERED

MAI

MA&I EDGE

98339974

REGISTERED

MED

MEDICARE ANALYTICS & INSIGHTS EDGE

98339975

REGISTERED

LIVE BETTER

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by CVS Pharmacy, Inc.

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Erich G. Rhynhart

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