Who owns the NEW STANDARD trademark?

The NEW STANDARD trademark is owned by New Standard Collective LLC.

What class is the NEW STANDARD trademark registered in?

The NEW STANDARD trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for NEW STANDARD?

The USPTO serial number for NEW STANDARD is 98573910.

What is the registration number for NEW STANDARD?

NEW STANDARD is registered under USPTO registration number 8414022.

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Updated Oct 6, 2026·24 searches this week

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NEW

USPTO Trademark Record

REGISTERED

NEW STANDARD

SN 98573910·Reg 8414022·Filed May 29, 2024

Owner New Standard Collective LLC

Advertising; business management, organization and administration; office functions.

NEW STANDARD (Serial No. 98573910), Registration No. 8414022, is a registered US trademark filed on May 29, 2024 by New Standard Collective LLC. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: August 25, 2032

Mark Intelligence

NEW STANDARD (Reg. #8414022) is a registered US trademark that has been protecting its owner, New Standard Collective LLC, since 2024. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 29, 2024

SERIAL

98573910

REG#

8414022

REGISTERED

Aug 25, 2026

Filing Information

StatusREGISTERED

Filing DateMay 29, 2024

Serial Number98573910

Registration No.8414022

Registration DateAug 25, 2026

Status DateAug 25, 2026

Published for OppositionAug 19, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jul 24, 2024

First use in commerce: Jul 24, 2024

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

21 events

REGISTERED-PRINCIPAL REGISTER

Aug 25, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 25, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 04, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 04, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Jun 30, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Apr 14, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 14, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 14, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 19, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 19, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 13, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 16, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

SUSPENSION LETTER WRITTEN

Apr 15, 2025

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Apr 15, 2025

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Apr 15, 2025

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

ASSIGNED TO EXAMINER

Dec 11, 2024

ASSIGNED TO EXAMINER

SUSPENSION LETTER WRITTEN

Dec 11, 2024

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Dec 11, 2024

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Dec 11, 2024

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 13, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 29, 2024

NEW APPLICATION ENTERED

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