Who owns the NOW trademark?

The NOW trademark is owned by Maine Lobster Now LLC.

What class is the NOW trademark registered in?

The NOW trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for NOW?

The USPTO serial number for NOW is 87819753.

What is the registration number for NOW?

NOW is registered under USPTO registration number 5580132.

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NOW

USPTO Trademark Record

REGISTERED

NOW

SN 87819753·Reg 5580132·Filed Mar 05, 2018

Owner Maine Lobster Now LLC

Advertising; business management, organization and administration; office functions.

NOW (Serial No. 87819753), Registration No. 5580132, is a registered US trademark filed on Mar 05, 2018 by Maine Lobster Now LLC. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: October 09, 2028

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Full conflict analysis for NOW (SN 87819753) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

NOW (Reg. #5580132) is a registered US trademark that has been protecting its owner, Maine Lobster Now LLC, since 2018. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 05, 2018

SERIAL

87819753

REG#

5580132

REGISTERED

Oct 09, 2018

Filing Information

StatusREGISTERED

Filing DateMar 05, 2018

Serial Number87819753

Registration No.5580132

Registration DateOct 09, 2018

Status DateAug 29, 2025

Published for OppositionJul 24, 2018

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: May 19, 2016

First use in commerce: May 19, 2016

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

28 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 10, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 10, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 10, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 10, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED

Sep 23, 2025

NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED

CORRECTION UNDER SECTION 7 - PROCESSED

Aug 29, 2025

CORRECTION UNDER SECTION 7 - PROCESSED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Aug 29, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Aug 29, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Aug 27, 2025

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

TEAS SECTION 8 & 15 RECEIVED

Mar 28, 2025

TEAS SECTION 8 & 15 RECEIVED

POST REGISTRATION ACTION MAILED - SEC. 7

Mar 19, 2025

POST REGISTRATION ACTION MAILED - SEC. 7

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 10, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 7 REQUEST RECEIVED

Oct 03, 2024

TEAS SECTION 7 REQUEST RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 09, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 31, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 31, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 31, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 31, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 31, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Oct 09, 2018

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jul 24, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 24, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 04, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 19, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 18, 2018

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Mar 14, 2018

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 13, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 08, 2018

NEW APPLICATION ENTERED

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