Who owns the SELECTIVE trademark?

The SELECTIVE trademark is owned by Selective Insurance Group, Inc..

What is the serial number for SELECTIVE?

The USPTO serial number for SELECTIVE is 78609694.

What is the registration number for SELECTIVE?

SELECTIVE is registered under USPTO registration number 3106365.

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SEL

USPTO Trademark Record

REGISTERED

SELECTIVE

Q: What class is the SELECTIVE trademark registered in?

The SELECTIVE trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 78609694·Reg 3106365·Filed Apr 15, 2005

Owner Selective Insurance Group, Inc.

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

SELECTIVE (Serial No. 78609694), Registration No. 3106365, is a registered US trademark filed on Apr 15, 2005 by Selective Insurance Group, Inc.. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: June 20, 2036

Mark Intelligence

SELECTIVE (Reg. #3106365) is a registered US trademark that has been protecting its owner, Selective Insurance Group, Inc., since 2005. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 15, 2005

SERIAL

78609694

REG#

3106365

REGISTERED

Jun 20, 2006

Filing Information

StatusREGISTERED

Filing DateApr 15, 2005

Serial Number78609694

Registration No.3106365

Registration DateJun 20, 2006

Status DateMar 25, 2026

Published for OppositionMar 28, 2006

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Nov 30, 1998

First use in commerce: Nov 30, 1998

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Nov 30, 1925

First use in commerce: Nov 30, 1925

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

36 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 25, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 25, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 25, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 19, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Nov 19, 2025

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 11, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

POST REGISTRATION ACTION CORRECTION

Aug 11, 2016

POST REGISTRATION ACTION CORRECTION

ASSIGNED TO PARALEGAL

Aug 11, 2016

ASSIGNED TO PARALEGAL

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

Aug 11, 2016

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Aug 11, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 11, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 06, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

May 17, 2016

TEAS SECTION 8 & 9 RECEIVED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

Feb 06, 2012

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 05, 2012

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 03, 2012

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Dec 13, 2011

TEAS SECTION 8 & 15 RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jun 20, 2006

REGISTERED-PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 05, 2006

ASSIGNED TO EXAMINER

PUBLISHED FOR OPPOSITION

Mar 28, 2006

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Mar 08, 2006

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Feb 14, 2006

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Feb 10, 2006

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 09, 2006

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT ENTERED

Feb 07, 2006

EXAMINER'S AMENDMENT ENTERED

EXAMINERS AMENDMENT -WRITTEN

Feb 06, 2006

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Feb 06, 2006

EXAMINERS AMENDMENT E-MAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 10, 2006

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 05, 2006

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 05, 2006

CORRESPONDENCE RECEIVED IN LAW OFFICE

PRIORITY ACTION WRITTEN

Nov 26, 2005

PRIORITY ACTION WRITTEN

PRIORITY ACTION E-MAILED

Nov 26, 2005

PRIORITY ACTION E-MAILED

PRIORITY ACTION WRITTEN

Nov 15, 2005

PRIORITY ACTION WRITTEN

PRIORITY ACTION E-MAILED

Nov 15, 2005

PRIORITY ACTION E-MAILED

ASSIGNED TO EXAMINER

Nov 14, 2005

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Apr 22, 2005

NEW APPLICATION ENTERED

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