Who owns the SELECTIVE trademark?

The SELECTIVE trademark is owned by Selective Insurance Group, Inc..

What class is the SELECTIVE trademark registered in?

The SELECTIVE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for SELECTIVE?

The USPTO serial number for SELECTIVE is 88869500.

What is the registration number for SELECTIVE?

SELECTIVE is registered under USPTO registration number 6179929.

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Updated Oct 27, 2026·20 searches this week

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SEL

USPTO Trademark Record

REGISTERED

SELECTIVE

SN 88869500·Reg 6179929·Filed Apr 13, 2020

Owner Selective Insurance Group, Inc.

Financial, monetary and banking services; insurance services; real estate services.

SELECTIVE (Serial No. 88869500), Registration No. 6179929, is a registered US trademark filed on Apr 13, 2020 by Selective Insurance Group, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: October 21, 2030

Mark Intelligence

SELECTIVE (Reg. #6179929) is a registered US trademark that has been protecting its owner, Selective Insurance Group, Inc., since 2020. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 13, 2020

SERIAL

88869500

REG#

6179929

REGISTERED

Oct 20, 2020

Filing Information

StatusREGISTERED

Filing DateApr 13, 2020

Serial Number88869500

Registration No.6179929

Registration DateOct 20, 2020

Status DateJan 27, 2026

Published for OppositionAug 04, 2020

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jun 06, 2019

First use in commerce: Jun 06, 2019

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

14 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 27, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 27, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 26, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Oct 22, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 20, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Oct 20, 2020

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Aug 04, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 04, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 15, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 01, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 30, 2020

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Apr 22, 2020

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 21, 2020

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 16, 2020

NEW APPLICATION ENTERED

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