Who owns the SHAPER trademark?

The SHAPER trademark is owned by WELLA OPERATIONS US, LLC.

What is the serial number for SHAPER?

The USPTO serial number for SHAPER is 73536346.

What is the registration number for SHAPER?

SHAPER is registered under USPTO registration number 1373319.

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Updated Oct 13, 2026·37 searches this week

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USPTO Trademark Record

REGISTERED

SHAPER

Q: What class is the SHAPER trademark registered in?

The SHAPER trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

SN 73536346·Reg 1373319·Filed May 07, 1985

Owner WELLA OPERATIONS US, LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

SHAPER (Serial No. 73536346), Registration No. 1373319, is a registered US trademark filed on May 07, 1985 by WELLA OPERATIONS US, LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: December 03, 2035

Mark Intelligence

SHAPER (Reg. #1373319) is a registered US trademark that has been protecting its owner, WELLA OPERATIONS US, LLC, since 1985. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

May 07, 1985

SERIAL

73536346

REG#

1373319

REGISTERED

Dec 03, 1985

Filing Information

StatusREGISTERED

Filing DateMay 07, 1985

Serial Number73536346

Registration No.1373319

Registration DateDec 03, 1985

Status DateFeb 02, 2026

Published for OppositionSep 24, 1985

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 051

First use anywhere: Jan 19, 1985

First use in commerce: Jan 31, 1985

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

41 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 02, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 02, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Feb 02, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 02, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Oct 29, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 03, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 03, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 03, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 03, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 03, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 03, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 03, 2021

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 13, 2017

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 13, 2017

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Nov 23, 2016

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 19, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 19, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Apr 19, 2016

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 19, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 11, 2016

TEAS SECTION 8 & 9 RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Aug 26, 2009

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Aug 19, 2009

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 14, 2008

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNED TO PARALEGAL

Mar 01, 2006

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 01, 2006

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 01, 2006

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

CASE FILE IN TICRS

Jan 06, 2006

CASE FILE IN TICRS

TEAS SECTION 8 & 9 RECEIVED

Nov 30, 2005

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Nov 30, 2005

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 12, 1992

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Oct 28, 1991

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

CANCELLATION TERMINATED NO. 999999

Sep 21, 1990

CANCELLATION TERMINATED NO. 999999

CANCELLATION DENIED NO. 999999

Sep 05, 1990

CANCELLATION DENIED NO. 999999

CANCELLATION INSTITUTED NO. 999999

Feb 01, 1988

CANCELLATION INSTITUTED NO. 999999

REGISTERED-PRINCIPAL REGISTER

Dec 03, 1985

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Sep 24, 1985

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Aug 25, 1985

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 31, 1985

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Jul 25, 1985

EXAMINER'S AMENDMENT MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 25, 1985

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNED TO EXAMINER

Jul 02, 1985

ASSIGNED TO EXAMINER

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