Who owns the SHEA BETTER trademark?

The SHEA BETTER trademark is owned by eos Products, LLC.

What is the serial number for SHEA BETTER?

The USPTO serial number for SHEA BETTER is 88575175.

What is the registration number for SHEA BETTER?

SHEA BETTER is registered under USPTO registration number 5984473.

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SHE

USPTO Trademark Record

REGISTERED

SHEA BETTER

Q: What class is the SHEA BETTER trademark registered in?

The SHEA BETTER trademark is registered in Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

SN 88575175·Reg 5984473·Filed Aug 12, 2019

Owner eos Products, LLC

Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.

SHEA BETTER (Serial No. 88575175), Registration No. 5984473, is a registered US trademark filed on Aug 12, 2019 by eos Products, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

Section 8/9 declaration window: February 11, 2030

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Full conflict analysis for SHEA BETTER (SN 88575175) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

SHEA BETTER (Reg. #5984473) is a registered US trademark that has been protecting its owner, eos Products, LLC, since 2019. The mark covers Class 035 (Advertising, business management & retail services) and Class 041 (Education & entertainment services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Education; providing of training; .... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 12, 2019

SERIAL

88575175

REG#

5984473

REGISTERED

Feb 11, 2020

Filing Information

StatusREGISTERED

Filing DateAug 12, 2019

Serial Number88575175

Registration No.5984473

Registration DateFeb 11, 2020

Status DateJan 22, 2026

Published for OppositionNov 26, 2019

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Nov 30, 2017

First use in commerce: Nov 30, 2017

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Nov 30, 2017

First use in commerce: Nov 30, 2017

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

13 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 22, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 22, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 22, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Oct 20, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Feb 11, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Feb 11, 2020

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 26, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 26, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 06, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 21, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Sep 26, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 27, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 15, 2019

NEW APPLICATION ENTERED

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