Who owns the SHEA MOISTURE trademark?

The SHEA MOISTURE trademark is owned by Sundial Brands LLC.

What is the serial number for SHEA MOISTURE?

The USPTO serial number for SHEA MOISTURE is 86737743.

What is the registration number for SHEA MOISTURE?

SHEA MOISTURE is registered under USPTO registration number 5153686.

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Section 8 & 9 renewal window

March 08, 2027

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SHEA MOISTURE

Q: What class is the SHEA MOISTURE trademark registered in?

The SHEA MOISTURE trademark is registered in Class 035 (Advertising, business management & retail services), Class 044 (Medical, veterinary & beauty care services).

REGISTERED

Serial: 86737743
Reg: 5153686
Filed: Aug 26, 2015
Owner: Sundial Brands LLC

Advertising; business management, organization and administration; office functions.; Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jun 24, 1999

First use in commerce: Jun 24, 1999

Advertising; business management, organization and administration; office functions.

Class 044Medical, veterinary & beauty care services

US codes: 100, 101

First use anywhere: Jun 24, 1999

First use in commerce: Jun 24, 1999

Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

39 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 07, 2026

Code REM2

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 24, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 24, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 24, 2024

Code TCCA

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 02, 2023

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 02, 2023

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 02, 2023

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Mar 03, 2023

Code E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Mar 07, 2022

Code REM1

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 10, 2018

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 10, 2018

Code ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 14, 2018

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 14, 2018

Code ARAA

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 17, 2018

Code ASCK

REGISTERED-PRINCIPAL REGISTER

Mar 07, 2017

Code R.PR

ASSIGNED TO EXAMINER

Jan 17, 2017

Code DOCK

PUBLISHED FOR OPPOSITION

Dec 20, 2016

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 20, 2016

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 30, 2016

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 12, 2016

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 20, 2016

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 19, 2016

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 19, 2016

Code CRFA

NON-FINAL ACTION WRITTEN

Aug 02, 2016

Code CNRT

NON-FINAL ACTION E-MAILED

Aug 02, 2016

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 02, 2016

Code GNRN

PREVIOUS ALLOWANCE COUNT WITHDRAWN

Jul 28, 2016

Code ZZZX

WITHDRAWN FROM PUB - OG REVIEW QUERY

Jul 19, 2016

Code PBCR

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 06, 2016

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 15, 2016

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 14, 2016

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 14, 2016

Code CRFA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 26, 2016

Code TCCA

NON-FINAL ACTION WRITTEN

Dec 14, 2015

Code CNRT

NON-FINAL ACTION E-MAILED

Dec 14, 2015

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 14, 2015

Code GNRN

ASSIGNED TO EXAMINER

Dec 09, 2015

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 31, 2015

Code NWOS

NEW APPLICATION ENTERED

Aug 29, 2015

Code NWAP

SHEA MOISTURE

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