Who owns the WHAT'S IN WITH OLAPLEX trademark?

The WHAT'S IN WITH OLAPLEX trademark is owned by OLAPLEX, INC..

What is the serial number for WHAT'S IN WITH OLAPLEX?

The USPTO serial number for WHAT'S IN WITH OLAPLEX is 98013354.

What is the registration number for WHAT'S IN WITH OLAPLEX?

WHAT'S IN WITH OLAPLEX is registered under USPTO registration number 7511271.

WHAT'S IN WITH OLAPLEX - Owned by OLAPLEX, INC. - (Class 009, Class 041)

Q: What class is the WHAT'S IN WITH OLAPLEX trademark registered in?

The WHAT'S IN WITH OLAPLEX trademark is registered in Class 009 (Electronics, software & scientific instruments), Class 041 (Education & entertainment services).

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

First use anywhere: May 15, 2023

First use in commerce: May 15, 2023

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: May 15, 2023

First use in commerce: May 15, 2023

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlyTrademark

Status History

21 events

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 17, 2026

Code ASCK

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 14, 2025

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 14, 2025

Code TCCA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 14, 2025

Code REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 14, 2025

Code CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 14, 2025

Code COAR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 24, 2024

Code NRCC

REGISTERED-PRINCIPAL REGISTER

Sep 24, 2024

Code R.PR

PUBLISHED FOR OPPOSITION

Jul 09, 2024

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 09, 2024

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 19, 2024

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 03, 2024

Code CNSA

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 14, 2024

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

May 14, 2024

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 14, 2024

Code TROA

NON-FINAL ACTION WRITTEN

Feb 29, 2024

Code CNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 29, 2024

Code GNRN

NON-FINAL ACTION E-MAILED

Feb 29, 2024

Code GNRT

ASSIGNED TO EXAMINER

Feb 18, 2024

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 27, 2023

Code NWOS

NEW APPLICATION ENTERED

May 29, 2023

Code NWAP

Other Marks by OLAPLEX, INC.

Additional USPTO filings from the same owner.

OLA

OLAPLEX PRO SCALP

98836291

OLAPLEX, INC.

REGISTERED

DES

DESIGNED TO DEFY

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REGISTERED

OLA

OLAPLEX PEPTIDE COMPLEX TECHNOLOGY

98180709

OLAPLEX, INC.

REGISTERED

PAT

PATENTED BOND TECHNOLOGY

99618518

Olaplex, Inc.

REGISTERED

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WHAT'S IN WITH OLAPLEX

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by OLAPLEX, INC.

Other Marks in Class 009 — Electronics, software & scientific instruments

Other Marks by Jessica Sganga

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