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sealvo.com · USPTO Trademark Record
https://sealvo.com/jose-cuervo-margarita-mix-77539735

USPTO Trademark Record
REGISTEREDSN 77539735·Reg 3597906·Filed Aug 05, 2008
Owner BECLE, S.A.B. DE C.V.
Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.
JOSE CUERVO MARGARITA MIX (Serial No. 77539735), Registration No. 3597906, is a registered US trademark filed on Aug 05, 2008 by BECLE, S.A.B. DE C.V.. This trademark covers Class 032 (Beer & non-alcoholic beverages).
JOSE CUERVO MARGARITA MIX (Reg. #3597906) is a registered US trademark that has been protecting its owner, BECLE, S.A.B. DE C.V., since 2008. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.
FILED
Aug 05, 2008
SERIAL
77539735
REG#
3597906
REGISTERED
Mar 31, 2009
Applicant
BECLE, S.A.B. DE C.V.Corporation
800 Guillermo González Camarena, 4th Fl., ALVARO OBREGON, Mexico City, 01210
MX
Attorney
Margarita Wallach, Esq. McCarter & English, LLP
139134
250 W. 55th Street, 13th Floor, New York, NY 10019, United States
AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.
FILED
2008
YEARS AGO
18y
CLASSES
1
MADRID FILINGS
—
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CLASSES
1
OFFICE
USPTO
COUNTRY
US
First use anywhere: Jun 27, 1984
First use in commerce: Sep 12, 1984
Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.
This description is as filed with the USPTO and defines the scope of trademark protection.
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 09, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 09, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Feb 09, 2026TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Feb 09, 2026TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 09, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 09, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 09, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Feb 09, 2026TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Feb 09, 2026TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 09, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Dec 19, 2024TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Dec 19, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 23, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 23, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Apr 23, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 04, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 04, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 04, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 04, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
May 04, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 04, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 04, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 04, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 04, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 04, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 04, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
May 04, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 04, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 04, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 03, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 03, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 03, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 03, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
May 03, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 03, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 03, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 21, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 03, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 03, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 03, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 03, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS SECTION 8 & 9 RECEIVED
Mar 30, 2019TEAS SECTION 8 & 9 RECEIVED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar 31, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 17, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 17, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Nov 17, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
TEAS SECTION 8 & 15 RECEIVED
Sep 28, 2015TEAS SECTION 8 & 15 RECEIVED
REGISTERED-PRINCIPAL REGISTER
Mar 31, 2009REGISTERED-PRINCIPAL REGISTER
PUBLISHED FOR OPPOSITION
Jan 13, 2009PUBLISHED FOR OPPOSITION
NOTICE OF PUBLICATION
Dec 24, 2008NOTICE OF PUBLICATION
ASSIGNED TO LIE
Dec 06, 2008ASSIGNED TO LIE
LAW OFFICE PUBLICATION REVIEW COMPLETED
Dec 06, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 02, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
TEAS/EMAIL CORRESPONDENCE ENTERED
Nov 26, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Nov 25, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov 25, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
NON-FINAL ACTION WRITTEN
Nov 10, 2008NON-FINAL ACTION WRITTEN
NON-FINAL ACTION MAILED
Nov 10, 2008NON-FINAL ACTION MAILED
ASSIGNED TO EXAMINER
Nov 07, 2008ASSIGNED TO EXAMINER
NEW APPLICATION ENTERED
Aug 08, 2008NEW APPLICATION ENTERED
Additional USPTO filings from the same owner.

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
98764532
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REGISTERED
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87438818
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99232116
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77905561
BECLE, S.A.B. DE C.V.
REGISTEREDRecently filed and registered marks in the same international class.
Additional USPTO filings handled by the same attorney of record.

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
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