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sealvo.com · USPTO Trademark Record
https://sealvo.com/jose-cuervo-the-original-margarita-mix-classic-lime-77585600

USPTO Trademark Record
REGISTEREDSN 77585600·Reg 4125768·Filed Oct 03, 2008
Owner BECLE, S.A.B. DE C.V.
Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.
JOSE CUERVO THE ORIGINAL MARGARITA MIX CLASSIC LIME (Serial No. 77585600), Registration No. 4125768, is a registered US trademark filed on Oct 03, 2008 by BECLE, S.A.B. DE C.V.. This trademark covers Class 032 (Beer & non-alcoholic beverages).
JOSE CUERVO THE ORIGINAL MARGARITA MIX CLASSIC LIME (Reg. #4125768) is a registered US trademark that has been protecting its owner, BECLE, S.A.B. DE C.V., since 2008. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.
FILED
Oct 03, 2008
SERIAL
77585600
REG#
4125768
REGISTERED
Apr 10, 2012
Applicant
BECLE, S.A.B. DE C.V.Corporation
800 Guillermo González Camarena, 4th Fl., ALVARO OBREGON, Mexico City, 01210
MX
Attorney
Margarita Wallach, Esq. McCarter & English, LLP
139134
250 W. 55th Street, 13th Floor, New York, NY 10019, United States
AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.
FILED
2008
YEARS AGO
18y
CLASSES
1
MADRID FILINGS
—
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CLASSES
1
OFFICE
USPTO
COUNTRY
US
First use anywhere: Dec 14, 2010
First use in commerce: Dec 14, 2010
Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.
This description is as filed with the USPTO and defines the scope of trademark protection.
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 09, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 09, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Feb 09, 2026TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Feb 09, 2026TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 09, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 09, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 09, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Feb 09, 2026TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Feb 09, 2026TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 09, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Dec 19, 2024TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Dec 19, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr 24, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 23, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 23, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Apr 23, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
TEAS SECTION 8 & 9 RECEIVED
Oct 11, 2022TEAS SECTION 8 & 9 RECEIVED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 10, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 21, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 19, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Apr 19, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Apr 19, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
TEAS SECTION 8 & 15 RECEIVED
Apr 10, 2018TEAS SECTION 8 & 15 RECEIVED
REGISTERED-PRINCIPAL REGISTER
Apr 10, 2012REGISTERED-PRINCIPAL REGISTER
NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Mar 09, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
LAW OFFICE REGISTRATION REVIEW COMPLETED
Mar 08, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 28, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
STATEMENT OF USE PROCESSING COMPLETE
Feb 15, 2012STATEMENT OF USE PROCESSING COMPLETE
TEAS STATEMENT OF USE RECEIVED
Feb 07, 2012TEAS STATEMENT OF USE RECEIVED
USE AMENDMENT FILED
Feb 07, 2012USE AMENDMENT FILED
NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Jan 24, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
SOU EXTENSION 5 GRANTED
Jan 23, 2012SOU EXTENSION 5 GRANTED
SOU TEAS EXTENSION RECEIVED
Jan 20, 2012SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 5 FILED
Jan 20, 2012SOU EXTENSION 5 FILED
NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Jul 26, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
SOU EXTENSION 4 GRANTED
Jul 25, 2011SOU EXTENSION 4 GRANTED
SOU TEAS EXTENSION RECEIVED
Jul 21, 2011SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 4 FILED
Jul 21, 2011SOU EXTENSION 4 FILED
NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Feb 08, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
SOU EXTENSION 3 GRANTED
Feb 07, 2011SOU EXTENSION 3 GRANTED
SOU TEAS EXTENSION RECEIVED
Jan 21, 2011SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 3 FILED
Jan 21, 2011SOU EXTENSION 3 FILED
NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Aug 18, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 17, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
SOU EXTENSION 2 GRANTED
Aug 17, 2010SOU EXTENSION 2 GRANTED
SOU TEAS EXTENSION RECEIVED
Jul 21, 2010SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 2 FILED
Jul 21, 2010SOU EXTENSION 2 FILED
SOU TEAS EXTENSION RECEIVED
Jan 21, 2010SOU TEAS EXTENSION RECEIVED
SOU EXTENSION 1 FILED
Jan 21, 2010SOU EXTENSION 1 FILED
SOU EXTENSION 1 GRANTED
Jan 21, 2010SOU EXTENSION 1 GRANTED
NOA MAILED - SOU REQUIRED FROM APPLICANT
Jul 21, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
PUBLISHED FOR OPPOSITION
Apr 28, 2009PUBLISHED FOR OPPOSITION
NOTICE OF PUBLICATION
Apr 08, 2009NOTICE OF PUBLICATION
LAW OFFICE PUBLICATION REVIEW COMPLETED
Mar 23, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 21, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
ASSIGNED TO LIE
Feb 24, 2009ASSIGNED TO LIE
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 24, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
AMENDMENT FROM APPLICANT ENTERED
Feb 24, 2009AMENDMENT FROM APPLICANT ENTERED
PAPER RECEIVED
Feb 23, 2009PAPER RECEIVED
NON-FINAL ACTION WRITTEN
Jan 09, 2009NON-FINAL ACTION WRITTEN
NON-FINAL ACTION MAILED
Jan 09, 2009NON-FINAL ACTION MAILED
ASSIGNED TO EXAMINER
Dec 30, 2008ASSIGNED TO EXAMINER
NOTICE OF DESIGN SEARCH CODE MAILED
Oct 08, 2008NOTICE OF DESIGN SEARCH CODE MAILED
NEW APPLICATION ENTERED
Oct 07, 2008NEW APPLICATION ENTERED
Additional USPTO filings from the same owner.

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
98764532
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BECLE, S.A.B. DE C.V.
REGISTEREDRecently filed and registered marks in the same international class.
Additional USPTO filings handled by the same attorney of record.

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